Many dealers are registering for Dealer Week for the very first time in 2020, thank you, largely to the move to a virtual environment.
In addition to being delivered right onto the device of your choice, the online Dealer Week comes to you at half the normal rate and without all of the flights, hotel rooms, meals and bar tabs … not to mention preventing the biggest potential cost commitment of all — leaving your dealership for three or four days.
The reality is, however, that people don’t attend educational events if the courses won’t help them solve problems or pursue opportunities in their immediate future. Dealer Week was designed exactly for that purpose, and THAT is why we’re seeing an influx of new (virtual) faces attending this event.
Dealer Week’s educational courses are designed with your
pain points and opportunities in mind.
As you look to consider attending the event, let me take a moment to explain our educational approach. At MRAA, we separate our courses into what we believe are the three pillars of any dealership’s success: 1. Dealership Operations, 2. Employees and 3. Customers. At Dealer Week, we call these Educational Pathways, and we offer you content that will help you strengthen each pillar in your business.
You, however, may look at the education through a different lens, perhaps through your roll, through your department, or through the biggest pains or opportunities you’re faced with at the moment. Topics like sales or service, marketing or leadership, or otherwise. And if that’s the case, let me show you how these topics and more are waiting for you at Dealer Week 2020.
What’s on your mind for the year ahead?
Another Record Sales Year? Try these sessions:
·Grow Your Customer Base with Facebook Ads, with Danny Decker
·Fill the Gaps in Your Sales Process, with Jim Million & Bob McCann
·Get Ahead of the Pre-Owned Opportunity, with Tony Gonzalez
Your Service Department? Try these sessions:
·How to Catch Up In Service, with Max Materne
·Turn Your Shop Inside Out, with Valerie Ziebron
·3 Ways to Earn Your Service Customer’s Trust, with Chris Collins
Digital Marketing Lead Generation? Try these sessions:
·Use Digital to Personalize the Customer Experience, with Rich DeLancey
·How to Build Your 2021 Marketing Plan, With or Without an In-Person Boat Show, with Marcus Sheridan
·Grow Your Customer Base with Facebook Ads, with Danny Decker
·How to Become a Video-First Dealership, with Marcus Sheridan
Customer Experience? Try these sessions:
·Shine a Light on Your Dealership’s Dark Spaces, with Sam Dantzler
·How to Navigate Difficult Customer Conversations, with John Spence
·Use Digital to Personalize the Customer Experience, with Rich Delancey
Your own Leadership Growth? Try these sessions:
·Move Beyond Burnout: The Search for Sustained Motivation for Yourself and Your Team, with David Spader
·How to Recruit, Work With, and Lead People Not Like You, with Kelly McDonald
·How to Thrive on the Other Side of 2020, with John Spence
·Develop Your Dealership’s Bench Strength, with The Rawls Group
Strengthening Your Team? Try these sessions:
·Develop Your Dealership’s Bench Strength, with The Rawls Group
·How To Recruit, Work With and Lead People Not Like You, with Kelly McDonald
·Frankly, any Dealer Week course, in a training environment, can make your team stronger…
What else? If you don’t see the topic that’s most on your mind among these options, shoot me a note or give me a call, and I’d be happy to walk you through the opportunities MRAA and Dealer Week have available to you.
If you can’t tell by reading this, our team built this educational agenda to deliver extremely timely and relevant information you can implement immediately. That’s a hallmark of MRAA and Dealer Week, and delivering that in an online environment makes it easier than ever for you to benefit from.