February has arrived and with it comes three additional Discover Boating boat shows, including the new Mid-Atlantic Boat Show, in partnership with Progressive Insurance. The newest show takes place this weekend, Feb. 6-9, in Charlotte, N.C. Over a five-day span from Feb. 12-16, including Valentine’s Day, runs the impressive Discover Boating Miami International Boat Show. The month concludes with the Discover Boating Atlantic City Boat Show, in partnership with Progressive Insurance, Feb. 26-Mar. 2.

Stronger YOY Boat Sales
The Discover Boating boat show season saw three other shows end last Sunday in the Discover Boating New York Boat Show, Discover Boating Louisville Boat, RV & Sportshow and the Discover Boating Minneapolis Boat Show. The three events drew more than 75,000 attendees, had steady crowds that were populated with buyers. The NMMA reported that while attendance in New York dipped, the Louisville and Minneapolis shows remained on par year over year. Show exhibitors reported quality traffic, energized customers and an increase in new boat sales compared to last year’s shows.

Dealer Feedback
Certain exhibitors reported great shows and great results. Dealers gained a boost of confidence from the show conditions, lead creation and consumer connections that were made.

• Old Leads Renewed: “It was an amazing show,” said Tim Dow with Sea Ray Boats/Marine Max, a New York Boat Show exhibitor. “We expanded our display and it paid huge dividends. Consumer sentiment was positive, and we capitalized on older leads that showed up as well as many fresh buyers.”
• Boats Sold: Louisville show exhibitor Jay Taul with Clements Marine said, “We had a great show! The results were better than expected with a few dozen boats sold, and leads we are confident will close.”
• Quality Prospects: “River Valley Marine was significantly more successful at the 2025 Minneapolis Boat Show year over year. We sold 20 percent more units and are thankful for the quality of prospects that seemed to be more interested in owning a new boat this year than in previous years,” echoed John Wooden with River Valley Marine, a Minneapolis Boat Show exhibitor.

Sharing the Boating Lifestyle
Activations such as the Discover Boating Beach Club in New York, Discover Boating Lake Life Lounge and Paddle Sports Pool in Louisville and the Minneapolis Lake Lounge and Fred’s Shed How-To Center, presented by Progressive®, helped immerse and educate show-goers of all experience levels in the boat life and great outdoors.

Don’t forget to use the Discover Boating Boat & Sportshow Promotional Toolkit to help your dealership promote its presence at any Discover Boating show through web, social, e-mail and more. Grab more Discover Boating resources here.