Article updated in March, 2025.
Succession planning is a critical process for ensuring the longevity and success of any business, including boat dealerships. Recognizing this need, the MRAA has developed a comprehensive Succession Planning Toolkit to assist dealers in navigating this essential aspect of business continuity.
Understanding Succession Planning for Boat Dealers
Succession planning for boat dealers involves creating a strategic plan to ensure your business continues to thrive for future generations. A well-executed succession plan establishes processes, systems, and leadership approaches that provide stability and growth. This not only instills confidence among owners and employees but also secures the long-term prosperity of the dealership as it transitions between owners or generations.

Introducing the Succession Planning Toolkit
In collaboration with industry experts, MRAA offers the Succession Planning Toolkit made specifically for boat dealerships, which includes:
- Guide to Dealership Valuation: Understand the factors that contribute to your dealership’s value, preparing you for a successful transition.
- MRAA Mini-Guide: 7 Things Every Dealer Needs to Know About Succession Planning: Gain insights into the essential aspects of succession planning tailored for marine dealers.
- Win Your Game: Plan Now for Succession: Access strategies to proactively prepare your dealership for future transitions.
- MEMBERS ONLY: 11 Steps to Success and Succession: Exclusive to members, this guide delves into the critical steps for effective succession planning.
Getting Started
To embark on your succession planning journey, utilize the resources provided in the above Succession Planning Toolkit. These tools are designed to offer confidence in decision-making, enhance dealership success, and facilitate future planning, whether succession is imminent or in the distant future.
The “MEMBERS ONLY” resources are exclusive to MRAA members. To access these valuable tools, consider joining the MRAA.