MINNEAPOLIS, February 28, 2025 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Ascent Dealer Services and BH-USA as its newest Partner Members.
Through Partner Membership, marine manufacturers, suppliers and service providers demonstrate their commitment to supporting the growth and success of the marine industry. By aligning their brands with the impactful programs and opportunities offered by MRAA, these partners play a vital role in advancing the Association’s mission. Their support enables MRAA to expand its initiatives, enhance resources and drive meaningful, long-term benefits for its members, ultimately contributing to the overall prosperity of marine businesses.
- Ascent Dealer Services (Alton, Ill.) specializes in innovative Finance and Insurance (F&I) solutions, helping businesses in the automotive, RV, powersports and marine industries boost profitability and long-term success. Offering a comprehensive suite of F&I products, they enhance revenue, improve customer satisfaction and drive growth. Their hands-on mentorship provides dealers with expert strategies and tools to navigate the evolving F&I landscape, ensuring sustainable business success.
- BH-USA (Longview, Texas) is a family-owned leader in the boat lift industry with more than 40 years of expertise. Committed to quality and innovation, they design and manufacture durable, industry-leading boat lift solutions for dealers and contractors nationwide. With a strong reputation for reliability and customer satisfaction, BH-USA continues to set the standard in marine lifting equipment.
“We welcome these forward-thinking companies as new MRAA Partner Members,” says Allison Gruhn, Vice President of Business Development. “These partnerships can expand the value we provide — enhancing resources, educational programs and industry initiatives that empower marine retailers to thrive. We can now work together to drive innovation, foster growth and create lasting success throughout the marine industry.”
Dealer members are encouraged to explore the list of companies that actively support the MRAA across four partnership levels. View the whole list.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
