The Marine Industry Certified Dealership (MICD) program recently wrapped up its first full year of programming, and dealers have shared extremely positive feedback for the curriculum.
 
The Continuous Certification program replaces the previous Re-Certification process. Instead of simply checking the same boxes each year to remain Certified, dealers now complete a year-long education program that teaches them how to improve upon their already premier operations. Continuous Certification delivers relevant, timely, high-impact, in-depth education customized exclusively for Certified Dealers.

The 2018 courses include: Take Your Dealership from Good to Great with CRM by Sam Dantzler, Improve Loyalty with a Customer Experience Mindset by Theresa Syer, How to Create a High Accountability Dealership with John Spence, and Strategy: A Path to Improved Performance with David Spader.

After completing the courses, which include videos, skill check quizzes, discussion questions, activities, a final skill check and implementation-based homework, 95 percent of dealers reported that the information in the course was useful, practical and relevant. Ninety-three percent of dealers reported the courses were worth their time and money; 92 percent said they were likely or highly likely to improve their business as a result of the courses. And 91 percent said they’d recommend the course to their dealer friends.

“I am super impressed with Dealer Certification,” said Fred Book, director of customer relations at Marine Center of Indiana in Indianapolis. “Great content. Great speakers. MRAA in my opinion is doing an excellent job with this program. Our dealership has been doing this for many years and to see it evolve into this is super amazing.”

The MICD program has already kicked off Year 2 of the Continuous Certification program with the first quarter course, Develop Your Dealership’s Workforce Outside In by Jim Million, available to those who have already enrolled in the 2019 program.