Help Customers Prepare for Boating Season

• Discover Boating content helps new boat owners navigate the next steps as they prepare for their first boating season

Throughout March, Discover Boating, powered by MRAA and NMMA, shared timely content connecting key holidays with boating. In celebration of Women’s History Month, Discover Boating’s website and social media channels featured “Women Making Waves” in the marine industry, shining a spotlight on their significant contributions. Additionally, in the article “How to Celebrate St. Patrick’s Day on a Boat” readers gained insights into safe and festive ways to enjoy the holiday on the water.

Now that the winter boat show season is finished, Discover Boating’s content is helping new boat owners navigate the next steps as they prepare for their first boating season by sharing resources and articles like “I Bought a Boat at a Boat Show: Now What?”.

help your customers prepare for boating season

With summer boating season approaching, April’s content calendar is packed with resources and tips to prepare boaters for the upcoming season. We’ll be covering essential topics like boating safety, insurance guides, and boat maintenance to ensure a worry-free and enjoyable season on the water.

New articles published to Discover Boating in March included:

Articles that saw growth in page views in March compared to last year included:

Dealer tip: Discover Boating articles are designed to be shared with customers. Use them as social messages, place them in your e-newsletters and feature them within other communication channels.