As a Marine Industry Certified Dealership, you are required to take continuing education courses that escalate for each step of the MICD Program. Step 1 requires 10 hours of leadership and management training; Step 2 requires an additional 10 hours of sales and marketing courses; and Five Star MICD requires yet another 10 hours of HR and succession planning.
This may sound a bit overwhelming to complete, but the good news is that you can tick down the hours by attending the upcoming Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla. Many of the 30-plus sessions and workshops offered at MDCE 2014, which range in length from one to three-plus hours long, will count towards these MICD continuing education requirements.
That means you can knock out nearly ALL your required hours in just one event!
Sign up to attend MDCE if you haven’t already.
Below is a breakdown of the MICD 2014 Pre-Conference Workshops and Educational Track Sessions that count towards MICD Program continuing education requirements (all times listed are Eastern Standard):
Leadership & Management
• Culture = Cash (Nov. 17, 8-11:15 a.m.)
• Planning for Peak Performance (Nov. 18, 8-9:15 a.m.)
• Prioritizing for the Principal (Nov. 18, 1-2:15 p.m.)
• Hire the Best Person for the Job (Nov. 18, 3:45-5:30 p.m.)
• Turn Upset Customers Into Loyal Ones (Nov. 18, 3:45-5:30 p.m.)
• ESI Fuels CSI (Nov. 19, 10:30-11:45 a.m.)
Sales & Marketing
• Back to Sales Basics (Nov. 17, 8-9:30 a.m.)
• Don’t Flunk This Test (Nov. 17, 8-11:15 a.m.)
• Shooting and Editing Boat Walk-through Videos (Nov. 17, 9:45-11:15 a.m.)
• A Trade-in Process to Boost Your Margins (Nov. 18, 8-9:15 a.m.)
• Accessories Done Right (Nov. 18, 8-9:15 a.m.)
• Fill the Holes in Your Online Bucket (Nov. 18, 8-9:15 a.m.)
• Opportunity Walks: Why Most Prospects Don’t Buy (Nov. 18, 8-9:15 a.m.)
• Increase Your SEO Through Social (Nov. 18, 10:15-11:30 a.m.)
• Outmarket Your Competition (Nov. 18, 3:45-5:30 p.m.)
• Sell More Boats to Women (Nov. 18, 3:45-5:30 p.m.)
• Digital Marketing: What’s Now, What’s Next? (Nov. 19, 10:30-11:45 a.m.)
• Turning F&I Objections Into Opportunity (Nov. 19, 10:30-11:45 a.m.)
• How to Market to Those Not Like You (Nov. 19, 1-2:15 p.m.)
• Sales Strategies for the Hyper-informed Customer (Nov. 19, 1-2:15 p.m.)
• Sell More Parts In-store and Online (Nov. 19, 1-2:15 p.m.)
HR & Succession Planning
• 12 Steps to Protect Your Family and Your Business (Nov. 17, 8-9:30 a.m.)
• Build a Service Dream Team (Nov. 17, 8-11:15 a.m.)
• The Path Forward for Young Professionals (Nov. 17, 9:45-11:15 a.m.)
• A Contrarian Strategy for Preserving Wealth (Nov. 18, 10:15-11:30 a.m.)
• Lessons Learned from the Master Service Advisor (Nov. 19, 10:30-11:45 a.m.)
For more information about MICD Program requirements as they relate to MDCE, contact MICD Program director Sonja Moseley at 763-333-2424 or sonja@mraa.com.
