Unless you’ve been living under a rock, you know that social media sites (Facebook, Twitter, Instagram, Google+, YouTube, etc.) are where it’s at. They’re probably the best places to connect with customers and interact with them on a personal level outside the dealership.

Take advantage of valuable social media outlets to promote your MICD status. If you’re new to the program, make the announcement across all social media channels; if you’re recertifying, remind folks what you’re up to. Share pictures on Facebook and Instagram that show the new MICD logo proudly displayed at the dealership.

Make a video and post it to YouTube that highlights what it means to be Certified and why consumers should want to buy from a Marine Industry Certified Dealership. Brainstorm fun contests you can release through social media channels — like the next 25 customers that “like” you on Facebook can come in and get a free dealership-branded hat, t-shirt, gift card, etc. The sky’s the limit, so get creative and have fun!