Marine Center of Indiana, just outside of Indianapolis, needed a better way to catalog service orders and share information across the dealership — so they took a page from the airline industry’s playbook and successfully implemented a modern, employee-friendly process to track boats and streamline team efficiency.</p> <p class=">“We all travel,” Fred Book, customer relations director at Marine Center, said. “When you’re in an airport and need to check when a flight is available or see if it’s delayed, you look at a monitor. Right?”</p> <p class=">Fred and the department managers at Marine Center of Indiana thought customers, technicians, salespeople and everyone else inside the dealership should also be able to look at a monitor and be able to easily determine the status of a boat scheduled for service.</p> <p class=">The system is simple: create a centralized Excel spreadsheet, route it to monitors throughout the dealership and insist on consistent updates. Each job listed is a working repair order containing a customer’s name, location and the technician assigned to the ticket. Data fields are color-coded and correlate with a numerical identifier guiding anyone interested to a boat’s current location.</p> <p class=">“We felt if we were all looking at the same data that there wouldn’t be as much confusion,” Fred said. “As service comes in, the service coordinator puts it on that service schedule, and from day to day our technicians can see exactly what they’re required to do — whose boat they’re working on and what timeframe has been allotted to do that.”</p> <p class=">Marine Center of Indiana services approximately 1,500 boats each year, and Fred estimates the system increased shop efficiency by at least 15 percent annually.</p> <p class=">Up and running for several years now, Marine Center of Indiana has seen a marked improvement in both interdepartmental collaboration and the number of service tickets the dealership completes.</p> <p class=">“I think it’s made our shop more efficient, and we don’t find ourselves searching for boats,” he said. “From an incorporation standpoint, there’s not much to it. I think it’s a cheap way to get everyone on the same page.”</p> <p class=">Customers have often taken notice as well, which Fred thinks is the No. 1 dividend.</p> <p class=">“I think it’s an impressive thing for your customer to see because they can look around and say, ‘wow, it looks like you guys really know what you’re doing,” Fred laughed. “Which we hope they already know.”</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4b623eba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4b623eba" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7604722d" data-id="7604722d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-68cb83b8 elementor-widget elementor-widget-heading" data-id="68cb83b8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Share:</h2> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b9b937a" data-id="6b9b937a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-65eba7ce elementor-share-buttons--skin-flat elementor-share-buttons--align-right elementor-share-buttons-mobile--align-center elementor-share-buttons--view-icon elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons" data-id="65eba7ce" data-element_type="widget" data-widget_type="share-buttons.default"> <div class="elementor-widget-container"> <div class="elementor-grid" role="list"> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin"> <span class="elementor-share-btn__icon"> <i class="fab fa-linkedin" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook"> <span class="elementor-share-btn__icon"> <i class="fab fa-facebook" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_threads" role="button" tabindex="0" aria-label="Share on threads"> <span class="elementor-share-btn__icon"> <i class="fab fa-threads" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_reddit" role="button" tabindex="0" aria-label="Share on reddit"> <span class="elementor-share-btn__icon"> <i class="fab fa-reddit" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter"> <span class="elementor-share-btn__icon"> <i class="fab fa-twitter" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email"> <span class="elementor-share-btn__icon"> <i class="fas fa-envelope" aria-hidden="true"></i> </span> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cdf712c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cdf712c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d479c83" data-id="3d479c83" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2b110ea5 elementor-widget elementor-widget-post-navigation" data-id="2b110ea5" data-element_type="widget" data-widget_type="post-navigation.default"> <div class="elementor-widget-container"> <div class="elementor-post-navigation" role="navigation" aria-label="Post Navigation"> <div class="elementor-post-navigation__prev elementor-post-navigation__link"> <a href="https://mraa.com/certified-marine-dealers-csi-scores-outpace-industry/" rel="prev"><span class="post-navigation__arrow-wrapper post-navigation__arrow-prev"><i aria-hidden="true" class="fas fa-angle-left"></i><span class="elementor-screen-only">Prev</span></span><span class="elementor-post-navigation__link__prev"><span class="post-navigation__prev--label">Previous</span><span class="post-navigation__prev--title">Certified Marine Dealers’ CSI Scores Outpace Industry</span></span></a> </div> <div class="elementor-post-navigation__next elementor-post-navigation__link"> <a href="https://mraa.com/conservation-groups-pen-joint-letter-to-congressional-transportation-committee/" rel="next"><span class="elementor-post-navigation__link__next"><span class="post-navigation__next--label">Next</span><span class="post-navigation__next--title">Conservation Groups Pen Joint Letter to Congressional Transportation Committee</span></span><span class="post-navigation__arrow-wrapper post-navigation__arrow-next"><i aria-hidden="true" class="fas fa-angle-right"></i><span class="elementor-screen-only">Next</span></span></a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-26b04e90 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="26b04e90" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6819902f" data-id="6819902f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7836b169 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider" data-id="7836b169" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> On This Topic </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-63009d30 elementor-widget elementor-widget-heading" data-id="63009d30" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Related Posts</h2> </div> </div> <div class="elementor-element elementor-element-3faa3b40 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="3faa3b40" data-element_type="widget" data-settings="{"classic_columns":"3","classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap":{"unit":"px","size":35,"sizes":[]},"classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list"> <article class="elementor-post elementor-grid-item post-26249 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-barriers-to-boat-use tag-blending-soft-skills-and-hard-skills-for-the-benefit-of-the-customer tag-customer-retention tag-drive-boat-use tag-get-to-know-your-customers tag-keep-boaters-for-life tag-lot tag-marina tag-marine-industry tag-overcome-the-barriers-to-boating tag-parts tag-rect tag-sales tag-service tag-show-empathy-to-customers tag-understand-customers-needs tag-valerie-ziebron" role="listitem"> <a class="elementor-post__thumbnail__link" href="https://mraa.com/drive-boat-use/" tabindex="-1" > <div class="elementor-post__thumbnail"><picture class="attachment-full size-full wp-image-26304"> <source type="image/webp" srcset="https://mraa.com/wp-content/uploads/2025/07/KeepBoaters.png.webp"/> <img width="1000" height="525" src="https://mraa.com/wp-content/uploads/2025/07/KeepBoaters.png" alt="How to drive boat use"/> </picture> </div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://mraa.com/drive-boat-use/" > How to Drive Boat Use and Keep Boaters for Life </a> </h3> <div class="elementor-post__excerpt"> <p>By Valerie Ziebron, President of VRZ Consulting and Dealer Week 2025 Educator The more customers use their boat, the more likely they are to stay in boating. Those of us</p> </div> <a class="elementor-post__read-more" href="https://mraa.com/drive-boat-use/" aria-label="Read more about How to Drive Boat Use and Keep Boaters for Life" tabindex="-1" > Read More » </a> </div> </article> <article class="elementor-post elementor-grid-item post-26205 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-16-seasonal-tips-to-drive-boat-use tag-boat-dealer-strategies-for-customer-engagement tag-customer-onboarding tag-customer-retention tag-derrick-marshall tag-event-marketing tag-lightspeed tag-long-term-engagement tag-maximize-boat-use tag-post-sale-engagement-tactics" role="listitem"> <a class="elementor-post__thumbnail__link" href="https://mraa.com/maximizing-boat-use-and-customer-retention/" tabindex="-1" > <div class="elementor-post__thumbnail"><img width="1875" height="990" src="https://mraa.com/wp-content/uploads/2025/07/Discover-Boating-Lifestyle-2024-Radiate-Productions-427-e1751385291909.jpg" class="attachment-full size-full wp-image-26300" alt="How to drive boat use and customer retention" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://mraa.com/maximizing-boat-use-and-customer-retention/" > Maximize Boat Use and Customer Retention </a> </h3> <div class="elementor-post__excerpt"> <p>• How to Develop a Winning Post-Sale Engagement Strategy at Your Marine Dealerships By Derrick Marshall, New Business Account Executive at Lightspeed, an MRAA Strategic Partner In today’s marine market,</p> </div> <a class="elementor-post__read-more" href="https://mraa.com/maximizing-boat-use-and-customer-retention/" aria-label="Read more about Maximize Boat Use and Customer Retention" tabindex="-1" > Read More » </a> </div> </article> <article class="elementor-post elementor-grid-item post-26207 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-customer-centric-fi tag-elevating-customer-service tag-fi tag-fi-barriers tag-fi-blog tag-fi-education tag-financing-and-insurance tag-jd-baker tag-marine-fi tag-marine-industry tag-modern-marine-dealers tag-protect-the-boating-lifestyle tag-protective-asset-protection tag-structured-product-programs" role="listitem"> <a class="elementor-post__thumbnail__link" href="https://mraa.com/the-untapped-potential-of-fi/" tabindex="-1" > <div class="elementor-post__thumbnail"><img width="2560" height="1365" src="https://mraa.com/wp-content/uploads/2025/07/overcomeFIbarriers-scaled-e1751385471118.jpg" class="attachment-full size-full wp-image-26302" alt="untapped potential of F&I" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://mraa.com/the-untapped-potential-of-fi/" > The Untapped Potential of F&I </a> </h3> <div class="elementor-post__excerpt"> <p>• Why Structured Product Programs Are Essential for Modern Marine Dealerships By JD Baker, Vice President of Specialty Sales, Protective Asset Protection, an MRAA Platinum Partner For marine dealers navigating</p> </div> <a class="elementor-post__read-more" href="https://mraa.com/the-untapped-potential-of-fi/" aria-label="Read more about The Untapped Potential of F&I" tabindex="-1" > Read More » </a> </div> </article> </div> </div> </div> </div> </div> </div> </section> </div> </main> <footer id="colophon" class="site-footer site-footer--2 "> <div class="site-footer__inner flex flex-column lg:flex-row lg:flex-wrap items-center align-center max-w-wide m-auto px"> <nav class="footer-navigation text-sm" aria-label="Footer Menu"> <div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="footer-menu footer-menu--1 list-reset"><li id="menu-item-1589" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1589"><a href="https://mraa.com/join-mraa/">Join MRAA</a></li> <li id="menu-item-13429" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13429"><a href="https://mraa.com/benefits/">Benefits</a></li> <li id="menu-item-3397" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3397"><a href="https://www.dealerweek.com/">Dealer Week</a></li> <li id="menu-item-44" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-44"><a href="https://mraa.com/contact-mraa/">Contact</a></li> <li id="menu-item-8525" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8525"><a href="https://transparency-in-coverage.uhc.com/">Compliance</a></li> <li id="menu-item-8595" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-8595"><a rel="privacy-policy" href="https://mraa.com/privacy-policy/">Privacy</a></li> <li class="menu-item login-but"><a href="https://mraa.com/ymlogin">Login</a></li></ul></div> </nav> <ul class="social-icons list-reset"> <li class="display-inline-block social-icon-facebook"> <a class="social-icons__icon" href="https://www.facebook.com/MRAAonline/" aria-label="Open Facebook in a new tab" rel="noopener noreferrer" target="_blank"> <svg role="img" aria-hidden="true" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z"></path></svg> <span class="screen-reader-text"> Open Facebook in a new tab </span> </a> </li> <li class="display-inline-block social-icon-twitter"> <a class="social-icons__icon" href="https://twitter.com/marineretailers" aria-label="Open Twitter in a new tab" rel="noopener noreferrer" target="_blank"> <svg role="img" aria-hidden="true" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z"></path></svg> <span class="screen-reader-text"> Open Twitter in a new tab </span> </a> </li> <li class="display-inline-block social-icon-instagram"> <a class="social-icons__icon" href="https://www.instagram.com/marineretailers/?hl=en" aria-label="Open Instagram in a new tab" rel="noopener noreferrer" target="_blank"> <svg role="img" aria-hidden="true" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z"></path></svg> <span class="screen-reader-text"> Open Instagram in a new tab </span> </a> </li> <li class="display-inline-block social-icon-linkedin"> <a class="social-icons__icon" href="https://www.linkedin.com/company/3055608/" aria-label="Open LinkedIn in a new tab" rel="noopener noreferrer" target="_blank"> <svg role="img" aria-hidden="true" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z"></path></svg> <span class="screen-reader-text"> Open LinkedIn in a new tab </span> </a> </li> <li class="display-inline-block social-icon-youtube"> <a class="social-icons__icon" href="https://www.youtube.com/c/MraaOnline" aria-label="Open YouTube in a new tab" rel="noopener noreferrer" target="_blank"> <svg role="img" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><path d="M19.615 3.184c-3.604-.246-11.631-.245-15.23 0-3.897.266-4.356 2.62-4.385 8.816.029 6.185.484 8.549 4.385 8.816 3.6.245 11.626.246 15.23 0 3.897-.266 4.356-2.62 4.385-8.816-.029-6.185-.484-8.549-4.385-8.816zm-10.615 12.816v-8l8 3.993-8 4.007z"/></svg> <span class="screen-reader-text"> Open YouTube in a new tab </span> </a> </li> </ul> <div class="site-info text-xs mb-0 lg:w-full"> © 2025 <span class="copyright"> Marine Retailers Association of the Americas </span> <a class="privacy-policy-link" href="https://mraa.com/privacy-policy/" rel="privacy-policy">Privacy Policy</a> </div> </div> </footer> </div> <div data-elementor-type="popup" data-elementor-id="22820" class="elementor elementor-22820 elementor-location-popup" data-elementor-settings="{"entrance_animation":"none","open_selector":"aimie-chat-box","entrance_animation_duration":{"unit":"px","size":1.2,"sizes":[]},"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-c31daa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c31daa4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d7e494" data-id="6d7e494" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-9c95ca1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c95ca1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8bfdf97" data-id="8bfdf97" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ebbb89b animated-slow elementor-widget-tablet__width-initial elementor-widget elementor-widget-image" data-id="ebbb89b" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="150" height="150" src="https://mraa.com/wp-content/uploads/2024/09/AimieFace-150x150.png" class="attachment-thumbnail size-thumbnail wp-image-22825" alt="" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-7c8f618" data-id="7c8f618" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-24b568d elementor-widget elementor-widget-heading" data-id="24b568d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Hi, I'm Aimie!</h3> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-7b0fe2f elementor-widget elementor-widget-text-editor" data-id="7b0fe2f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>I can help you navigate the site, find resources, and answer dealership questions. Feel free to type your question below or select one of the options to get started!</p> </div> </div> <div class="elementor-element elementor-element-1afaa3c elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-betty_bot" data-id="1afaa3c" data-element_type="widget" data-widget_type="betty_bot.default"> <div class="elementor-widget-container"> <betty-bot class="betty-bot" api-url="https://betty-api.tasio.co/" api-endpoint-token="D88CEFA8-156B-4443-AC8E-41A17341DE48" stream=1 user-id="" info-html=" <div class='static-question'>How can I improve my dealership operations and efficiency?</div> <div class='static-question'>What do I need to know about MRAA Membership before I join?</div> <div class='static-question'>What kinds of questions can you help me answer?</div>" assistant-image="https://files.bettybot.ai/ui-images/mraa/AimieFace.svg" user-image="https://files.bettybot.ai/ui-images/mraa/user.svg" terms-url="https://mraa.com/privacy-policy/" ></betty-bot> </div> </div> </div> </div> </div> </section> </div> <div data-elementor-type="popup" data-elementor-id="22915" class="elementor elementor-22915 elementor-location-popup" data-elementor-settings="{"prevent_close_on_background_click":"yes","a11y_navigation":"yes","triggers":{"page_load":"yes","page_load_delay":0},"timing":[]}" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7f62fbe elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7f62fbe" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b11183e" data-id="b11183e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c2deedd elementor-align-center elementor-widget elementor-widget-button" data-id="c2deedd" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm elementor-animation-grow" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyODIwIiwidG9nZ2xlIjpmYWxzZX0%3D" id="aimie-chat-box"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="far fa-comment"></i> </span> <span class="elementor-button-text">Ask AIMIE</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> <script> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <link rel='stylesheet' id='elementor-icons-ekiticons-css' href='https://mraa.com/wp-content/plugins/elementskit-lite/modules/elementskit-icon-pack/assets/css/ekiticons.css?ver=3.5.4' media='all' /> <script src="https://tasiobettyfiles.blob.core.windows.net/ui-widget/betty-bot-ui.js?ver=1.0.0" id="betty-bot-js-js"></script> <script src="https://mraa.com/wp-content/plugins/coblocks/dist/js/coblocks-animation.js?ver=3.1.16" id="coblocks-animation-js"></script> <script src="https://mraa.com/wp-content/plugins/coblocks/dist/js/vendors/tiny-swiper.js?ver=3.1.16" id="coblocks-tiny-swiper-js"></script> <script id="coblocks-tinyswiper-initializer-js-extra"> var coblocksTinyswiper = {"carouselPrevButtonAriaLabel":"Previous","carouselNextButtonAriaLabel":"Next","sliderImageAriaLabel":"Image"}; </script> <script src="https://mraa.com/wp-content/plugins/coblocks/dist/js/coblocks-tinyswiper-initializer.js?ver=3.1.16" id="coblocks-tinyswiper-initializer-js"></script> <script id="embedpress-front-js-extra"> var eplocalize = {"ajaxurl":"https:\/\/mraa.com\/wp-admin\/admin-ajax.php","is_pro_plugin_active":"","nonce":"ee73159e26"}; </script> <script src="https://mraa.com/wp-content/plugins/embedpress/assets/js/front.js?ver=4.2.8" id="embedpress-front-js"></script> <script src="https://mraa.com/wp-content/plugins/podcast-subscribe-buttons/assets/js/modal.min.js?ver=1.0.0" id="secondline_psb_button_modal_script-js"></script> <script src="https://mraa.com/wp-content/themes/go-child/scripts/wicket.js?ver=1751617927" id="wicket_js-js"></script> <script id="go-frontend-js-extra"> var goFrontend = {"openMenuOnHover":"1","isMobile":""}; </script> <script src="https://mraa.com/wp-content/themes/go/dist/js/frontend.min.js?ver=1.8.15" id="go-frontend-js"></script> <script src="https://mraa.com/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.30.0" id="elementor-webpack-runtime-js"></script> <script src="https://mraa.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.30.0" id="elementor-frontend-modules-js"></script> <script src="https://mraa.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js"></script> <script id="elementor-frontend-js-before"> var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"3.30.0","is_static":false,"experimentalFeatures":{"additional_custom_breakpoints":true,"theme_builder_v2":true,"landing-pages":true,"home_screen":true,"global_classes_should_enforce_capabilities":true,"cloud-library":true,"e_opt_in_v4_page":true},"urls":{"assets":"https:\/\/mraa.com\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/mraa.com\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/mraa.com\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"a19b4a58de"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":4854,"title":"How%20Marine%20Center%20of%20Indiana%20%E2%80%98Got%20Organized%E2%80%99%20and%20Increased%20Service%20Efficiency%20by%2015%20Percent%20-%20Marine%20Retailers%20Association","excerpt":"","featuredImage":false}}; </script> <script src="https://mraa.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.30.0" id="elementor-frontend-js"></script> <script src="https://mraa.com/wp-includes/js/imagesloaded.min.js?ver=5.0.0" id="imagesloaded-js"></script> <script src="https://mraa.com/wp-content/plugins/elementskit-lite/libs/framework/assets/js/frontend-script.js?ver=3.5.4" id="elementskit-framework-js-frontend-js"></script> <script id="elementskit-framework-js-frontend-js-after"> var elementskit = { resturl: 'https://mraa.com/wp-json/elementskit/v1/', } </script> <script src="https://mraa.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/widget-scripts.js?ver=3.5.4" id="ekit-widget-scripts-js"></script> <script id="eael-general-js-extra"> var localize = {"ajaxurl":"https:\/\/mraa.com\/wp-admin\/admin-ajax.php","nonce":"0605ebe41f","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https:\/\/mraa.com\/how-marine-center-of-indiana-got-organized-and-increased-service-efficiency-by-15-percent\/","cart_redirectition":"no","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}}; </script> <script src="https://mraa.com/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js?ver=6.2.0" id="eael-general-js"></script> <script src="https://mraa.com/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.30.0" id="elementor-pro-webpack-runtime-js"></script> <script src="https://mraa.com/wp-includes/js/dist/hooks.min.js?ver=4d63a3d491d11ffd8ac6" id="wp-hooks-js"></script> <script src="https://mraa.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script id="elementor-pro-frontend-js-before"> var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/mraa.com\/wp-admin\/admin-ajax.php","nonce":"ef9872223b","urls":{"assets":"https:\/\/mraa.com\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/mraa.com\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/mraa.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; </script> <script src="https://mraa.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.30.0" id="elementor-pro-frontend-js"></script> <script src="https://mraa.com/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.30.0" id="pro-elements-handlers-js"></script> <script src="https://mraa.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/animate-circle.min.js?ver=3.5.4" id="animate-circle-js"></script> <script id="elementskit-elementor-js-extra"> var ekit_config = {"ajaxurl":"https:\/\/mraa.com\/wp-admin\/admin-ajax.php","nonce":"e42fdb6b1f"}; </script> <script src="https://mraa.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/elementor.js?ver=3.5.4" id="elementskit-elementor-js"></script> <script> /(trident|msie)/i.test(navigator.userAgent)&&document.getElementById&&window.addEventListener&&window.addEventListener("hashchange",function(){var t,e=location.hash.substring(1);/^[A-z0-9_-]+$/.test(e)&&(t=document.getElementById(e))&&(/^(?:a|select|input|button|textarea)$/i.test(t.tagName)||(t.tabIndex=-1),t.focus())},!1); </script> </body> </html> <script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'959d452b1d6477be',t:'MTc1MTYxNzkyOC4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script>
