Fred and the department managers at Marine Center of Indiana thought customers, technicians, salespeople and everyone else inside the dealership should also be able to look at a monitor and be able to easily determine the status of a boat scheduled for service.
“We felt if we were all looking at the same data that there wouldn’t be as much confusion,” Fred said. “As service comes in, the service coordinator puts it on that service schedule, and from day to day our technicians can see exactly what they’re required to do — whose boat they’re working on and what timeframe has been allotted to do that.”
Up and running for several years now, Marine Center of Indiana has seen a marked improvement in both interdepartmental collaboration and the number of service tickets the dealership completes.
Customers have often taken notice as well, which Fred thinks is the No. 1 dividend.
Share:
Related Posts

From the Show Floor to the Front Door: A 3-Step Strategy to Convert Boat Show Leads
By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner The lights have dimmed on the convention center floor; the carpets are rolled up and your team is finally

Media Coverage for Boat Shows
Discover Boating, powered by NMMA and MRAA, is driving strong earned media coverage for winter boat shows that reinforces retail boating’s value at the local market level. Recent coverage positions

Why Every Marine Dealership Needs a CRM
• How to Get the Most From a CRM By Tristian Penick, Account Executive at Lightspeed DMS, an MRAA Strategic Partner For marine dealerships across the U.S. and Canada, competition for