IDS Launches Marine Division to Provide Specialized Expertise and Strategic Partnerships

Wake Forest, NC - Integrated Dealer Systems (IDS) is proud to announce the launch of IDS Marine, a division dedicated exclusively to serving the marine industry.

For over 40 years, IDS has been a trusted DMS partner across the recreational industry, delivering unmatched transparency, integrity, and innovation. Drawing on that deep well of industry expertise, IDS Marine will focus entirely on the unique needs of marine dealerships, providing a unique consultative approach to client management and acting as a trusted partner to boat dealers.

IDS Marine is charting a course to provide:

  • Purpose-Built Solutions – Developing products and integrations specifically designed for the Marine industry.
  • Customer-First Service – Delivering industry-leading support and personalized attention.
  • A Dealer-Driven Approach – Ensuring your voice shapes our roadmap to help you streamline operations and maximize profitability.

“The launch of IDS Marine comes at a critical time when dealers are seeking more from their DMS partner,” says Marc Hertert, General Manager of IDS Marine. “They need a partner solely focused on the unique needs of marine dealerships—one that offers exceptional customer service along with unrivaled accounting and reporting capabilities.”

As IDS Marine begins this journey, the company is calling on marine dealers, OEMs, and technology partners to share their ideas, feedback, and integration requests to help shape the future of marine dealership management technology.

“Dealer feedback will play a vital role in guiding our path forward,” says Hertert. “Our success hinges on your success, and we’re committed to delivering solutions to streamline operations, strengthen customer relationships, and drive profitability.”

To learn more about how IDS Marine can be your dealership’s trusted partner, contact the IDS Marine sales team at ask@ids-marine.com or visit ids-astra.com/ids-marine.

About IDS Marine

Integrated Dealer Systems (IDS) is the leading provider of DMS solutions throughout the recreation industry. Trusted by thousands of dealers, IDS has set the standard for quality service and continuous innovation for more than 40 years. Backed by a team of dedicated professionals with strong marine industry partnerships, IDS Marine’s mission is to understand the unique challenges dealers face and deliver the tools and expertise needed to power their success.


IDS Marine is a proud Partner and Education Champion of the MRAA. Education Champions fuel the educational programming that the MRAA delivers through Dealer Week, MRAATraining.com, and other programs through which MRAA delivers content. Learn more about how your organization can Partner with the MRAA.

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