Certified Dealers have a wealth of qualities to brag about, yet some aren’t patting themselves on the back publicly, so the consumer knows what to expect from a Certified Dealer. We recommend you Certified Dealers post the following message on a Certification page on your website, or perhaps your blog. And when you do, send us a link. We’d love to see it!
The Boat House, a newly Certified Dealer took to their homepage to celebrate their Certified status. For more tips on how to do this, reach out to Certification Manager Liz Keener at liz@mraa.com and watch the Q3 Continuous Certification course “Align Your Dealership with Today’s Customer.”
Why You Should Buy a Boat from a Marine Industry Certified Dealer
By The Marine Retailers Association of the Americas (MRAA)
When the days get longer and the weather gets warmer, we all know that dreams of owning (or upgrading) a boat begin to set in. To take that vision and turn it into a reality, however, working with a professional and knowledgeable boat retailer truly makes the difference.
Marine retailers who have completed the Marine Retailers Association of the Americas’ Marine Industry Certified Dealer Program have proven that they operate a solidly run business and employ industry best practices.
Through a third-party consultant, Certified Dealers are audited to verify their commitment to excellence in key areas related to dealership operations, employment and, most importantly, customer satisfaction.
Certified Dealers have proven that they have a strong customer experience plan to help ensure a smooth transition into boat ownership.
Certified Dealers are required to pledge to the Consumer Commitment. The Consumer Commitment states that, as a boat buyer and potential customer of their business, you should expect a higher standard of professionalism when working with a Certified Dealer. It is their commitment to you and it is your right to hold them accountable to that level of service.
When you’re daydreaming about yourself in that new boat, take a moment to think about the purchase experience you want to have — both before and after you get on the water — and choose the retailer you purchase from wisely.