MINNEAPOLIS, Dec. 2, 2025 — The Marine Retailers Association of the Americas (MRAA) announced today that MasterCraft, a longtime MRAA member, has upgraded its partnership to the Boat Brand Partner level, strengthening its commitment to supporting marine retailers and advancing dealer success across the industry.
MasterCraft, a global leader in building reliable, comfortable and high-performing towboats, enhances the boating experience through thoughtful features and industry-driving innovations. The company’s expanded partnership reflects its ongoing focus on empowering its dealer network and delivering exceptional experiences for boaters.
“MRAA’s focus on fueling dealer success reflects upon our goals as a manufacturer, to work in close collaboration with our dealers,” said Greg Miller, Vice President of Global Sales at MasterCraft. “When the Boat Brand Partnership became available from MRAA this year, we were eager to jump at the opportunity to continue our support of the organization.”
As part of its enhanced engagement with MRAA, MasterCraft will exhibit within the Expo Hall and outside at the dock slips at Dealer Week 2025.
“This partnership with MasterCraft strengthens our relationship and underscores their commitment to helping their dealer network excel,” said Liz Keener, MRAA Senior Director of Partnerships. “Their new Boat Brand partnership highlights a deeper investment in dealer connection and engagement. MasterCraft has displayed innovative leadership and is focused on customer experience, making them a strong fit for this program. We look forward to working more closely together at Dealer Week and in 2026 to fuel their dealers’ success.”
New Boat Brand Partner
The MRAA Boat Brand Partner Program provides turnkey access to Dealer Week and MRAA’s expansive dealer development programs. Launched in 2025, it is designed to better serve boat manufacturers with dealer development tools that help their dealer networks become more successful. This new Boat Brand Partner membership is open to all boat manufacturers.
MasterCraft continues to build on its decades-long reputation as one of the most trusted names in towboats, serving watersports enthusiasts through craftsmanship, performance and innovation. The company’s product portfolio spans wakeboarding, waterskiing and surf-focused models designed for all skill levels.
Dealer Week 2025, scheduled for Dec. 7–10 in Tampa, Fla., brings together more than 1,400 retailers, manufacturers, suppliers and service providers for education, networking and business development. Registration and event details are available at www.DealerWeek.com.
About MasterCraft Boat Company
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
