MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that it will assume the management, administration and promotional responsibilities for Grow Boating’s Marine Five Star Dealership Certification Program (MFSDC), effective immediately.
Launched in 2005, the MFSDC program has served as one of several pillars of the boating industry’s Grow Boating efforts. The Dealership Certification arm of Grow Boating is designed to offer dealerships methods for continuous improvement through the adoption of processes and systems that make the dealership and its employees more efficient, more professional and more profitable.
“This focus on quality and continuous improvement provides Certified Dealerships the tools to identify their shortcomings and to fix them by implementing processes and effectively working with their employees to prevent the issues from reoccurring,” says Bob Williams, President & CEO of Five Star Solutions, the third party firm that helped to create and now implements the MFSDC Program. “The investment these dealerships make in their businesses strengthens their stature in their markets and provides tools to better service their customers. “
The MRAA will manage, administer and promote the Dealership Certification program, working closely with Five Star Solutions to continually enhance MFSDC as a program that not only remains pertinent to today’s dealerships but also gives them forward-thinking ideas and strategies that they can implement on an ongoing basis. For example, MRAA recently hosted a meeting of Certified Dealers, dealers who are not Certified, and manufacturers to discuss how the program could better serve the needs of today’s dealers.
“We are looking forward to jumping in and evolving the Dealership Certification Program,” says Matt Gruhn, MRAA President. “This program has an incredibly strong foundation, a working committee dedicated to keeping it relevant, a facilitator with a keen eye for dealership excellence, and an internal team of employees who are focused on serving dealers every single day. That’s a combination that will help ignite this program and make it a critical link to the success of individual dealerships and the marine industry as a whole.”
About the Marine Retailers Association of the Americas
The Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit MRAA.com.