MRAATraining Course Catalog
Page down to view full list of courses available in the MRAATraining Library.
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Education For Your Entire Team
MRAATraining offers on-demand, self-paced courses to Silver and Gold members. Featuring hundreds of marine-retailer focused courses on sales, marketing, leadership, management, customer service, the service department and more!
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Page down to view full list of courses available in the MRAA Training Library.
Courses Packages included in MRAATraining:
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Finance Course Package
Maximize your outcomes: Cash flow planning & financials
- Recalibrate & Renew Your Dealership for What’s Ahead
- Tactics to Turn Your Boat Inventory Faster
- How to Prevent and Address Parts Obsolescence
- Upselling in Service Course Package
- ATE: How to Conserve Cash and Stabilize Your Business
- A Guide to ABC Scenario Planning
- Guide: Dealership Owners – Time for a Mid-Season Checkup
- Net Cash Flow Worksheet
- Sample Net Cash Condition Worksheet
Improve Your Delivery Process for Loyalty and Retention Course Package
- Delivery Process Tip Sheet
- Delivery Process Mini Course Video
- Operation: Keep Your Customers Boating
- Improve Revenue, Efficiency and CSI with an Active Delivery Process
- Ease the Pain of Seasonality Through Better Processes
- Turn Your Shop Inside Out
Customer Acquisition Course Package
Acquire Your Customers in a Softer Market
- Course 1: Selling Value and Experience in the New Economy with Ryan Estis
- Course 2: Use Facebook & Instagram to Generate Leads that Turn into Buyers with Danny Decker
- Course 3: Overcome Objections with Next Level Desking and Financing with Dom Zappia
- Guide: MRAA Guide to Navigating 2024
Dealer Week 2023 Education
The MRAA Conference and Expo
Courses that offer your dealership vital tools for 2024 through 3 separate pathways
Sales & Marketing Pathway
- Attitude: A Multiplying Factor in Your Sales Success with Jim Million
- Overcome Objections with Next Level Deal Desking & Financing with Dom Zappia and Jamison Carrier
- Selling Value and Experience in the New Economy with Ryan Estis
- Tactics to Turn Your Boat Inventory Faster with David Parker
- Use Facebook & Instagram to Generate Leads That Turn into Buyers with Danny Decker
Leadership Pathway
- 4 Steps to Solving Your Dealership’s Most Complex Issues with Dave Newell
- Drive Dealership Performance through Interdepartmental Harmony with Kurt von Ahnen
- How to Fix Breakdowns in Dealership Communication with Marcus Sheridan
- Recalibrate & Renew Your Dealership for What’s Ahead with John Spader
- Transform Your Retail Environment, Transform Your Customer Experience & Profits with Paige Wittman
Service & Parts Pathway
- Apply Action Leadership in Your Service & Parts Departments with Kurt von Ahnen
- Get on the A-List for Premium Service Success with Valerie Ziebron
- How to Prevent & Address Parts Obsolescence with Steve Jones
- Solve Your Parts & Service Customers’ Problems with Jim Million
- Update Your Service & Parts Communication for a Changing Customer with Paula Crosbie and Dixie Morrow
Service Writer Course Package
Take your service writing skills to the next level:
A 7-part series for dealership service advisors
- 3 Tactics to Turn Your Shop into a Customer Loyalty Machine with Bob Clements
- 3 Ways to Earn Your Service Customer’s Trust with Chris Collins
- Fix it Right: Then and Now with Valerie Ziebron
- Increase the Profit of What’s Already on Your Lift with Jordon Schoolmeester
- Master the Write-Up with Valerie Ziebron
- Service CSI & Upselling: Not an Either/Or Proposition with Valerie Ziebron
- Turn Upset Customers into Loyal Ones with Valerie Ziebron
Upselling in Service Course Package
A series of tactics to help you maximize profits and enhance customer satisfaction through the services you offer
- Guerilla Marketing for Service with Matt Sellhorst
- Guide to Building a Service Menu with David Parker and Liz Walz
- Increase the Profit of What’s Already on Your Lift Package with Jordon Schoolmeester
- Master the Write-Up with Valerie Ziebron
Sales Basics Course Package
Master the Sales Basics:
A 5-part series for every dealership
- Buyer Motivation: Key to Building Value with Jim Million
- Get Real about Follow-Up or Get Gone with Jordon Schoolmeester
- Getting More People to the Desk with Tony Gonzalez
- Hitting & Blocking: The Fundamentals of Sales with Sam Dantzler
- Questioning and Listening for Stellar Sales Results with John Spence
Leadership Course Package
How to Excel as a Dealership Leader & Manager:
A 7-part series for current and aspiring dealership leaders and managers
- ESI Fuels CSI Package with Sam Dantzler
- “How to Excel as a Dealership Leader and Manager” Performance Plan
- Master Your Time & Stress with Valerie Ziebron
- Normalization of Deviance: A Silent Profit Killer with Tony Gonzalez
- Planning for Peak Performance with John Spence
- Strengthen Your Dealership’s Workforce with Ty Bello
- Take Control of Your Day with Tony Gonzalez
Customer Experience Course Package
5 Ways to Elevate Your Customer Experience
- How to Navigate Difficult Customer Conversations with John Spence
- Make Customer Service Your Competitive Advantage with Tim Sanders
- Marketing the Boating Lifestyle with Samantha Scott
- Use Digital to Personalize the Customer Experience with
- Web of Value with John Spence
All Courses included in MRAATraining:
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Course Packages · TNT · Dealer Case Study
Service Courses · Sales Courses · Management Courses · Marketing Courses · Other Courses · Continuous Certification
Service Courses
- 3 Tactics to Turn Your Shop into a Customer Loyalty Machine with Bob Clements
- 3 Ways to Earn Your Service Customer’s Trust with Chris Collins
- Apply Action Leadership in Your Service & Parts Departments with Kurt von Ahnen
- Attract and Keep Techs with Valerie Ziebron
- Build a Service Dream Team with Valerie Ziebron
- Coach Your Service Team to Success with Jim Million
- Combat the Assault on Your Shop’s Repair Time with Valerie Ziebron
- Create a Parts & Accessories Superstar with Robert Grant
- Dealer to Dealer: Increase Your Service Profits with Tony Jeary
- Design Your Way to More Parts and Accessories Revenue with Brett Beaudette
- Develop Marketing & Growth Plans for Your Parts Department with Sara Hey
- Service Scheduling & Parts: How to Create Harmony with Robert Grant
- Shop Talk: Mastering Communication Inside Service with Valerie Ziebron
- Fix It Right: Then and Now with Valerie Ziebron
- Forecasting Service Net Profit with Ed Alosi
- Get on the A-List for Premium Service Success with Valerie Ziebron
- How to Catch Up in Service with Max Materne
- How to Prevent & Address Parts Obsolescence with Steve Jones
- Improve Revenue, Efficiency and CSI with an Active Delivery Process with David Foco
- Keep Your Surgeons in Surgery with Jordon Schoolmeester
- Master the Write-Up with Valerie Ziebron
- Reduce Service Dept. Pain with These Workforce Tools & Strategies with Jim Million
- Reducing Repair Cycle Time with Valerie Ziebron
- Rethink How You Find Great Techs and Advisors with Max Materne
- Service & Parts Warranty: Control the Tsunami with Paula Crosbie
- Service CSI & Upselling: Not an Either/Or Proposition with Valerie Ziebron
- Solve Service Writer Suffering with David Spader
- Solve Your Parts & Service Customers’ Problems with Jim Million
- Super Service to the Rescue! with John Greene
- The Future of Service Efficiency with Jim Million
- The Internet is Killing Your Parts & Accessories Biz? Think Again. with Sam Dantzler
- The Service Clock: Rethink Your Department’s Approach to Time with Max Materne
- The Technician Shortage with Valerie Ziebron
- Time to Settle the P&A Inventory Debate: Lean & Mean or Fat & Happy with Eddy Paoletta
- Too Much _ + Not Enough _ = Service Stress with Jordon Schoolmeester
- Turn Upset Customers Into Loyal Ones with Valerie Ziebron
- Update Your Service & Parts Communication for a Changing Customer with Paula Crosbie & Dixie Morrow
- Update Your Service & Parts Playbook with Valerie Ziebron
Sales Courses
- 7 Selling Strategies Your Dealership Will Need in 2023with Marcus Sheridan
- A is for Attitude with Sam Dantzler
- Assess, Develop & Coach Your Sales Team with Ty Bello
- Attitude: A Multiplying Factor in Your Sales Success with Jim Million
- Buyer Motivation: The Key to Building Value with Jim Million
- CSI: Outside the Box with Steve Pizzolato
- Dealer to Dealer: Compete on Value with Tony Jeary
- Develop Your Sales Staff’s Mental Toughness with Kirk Armstrong
- Discover Boating First-Time Boat Buyer Research with Discover Boating
- F&I: Does That Stand for Fairies and Imps? No, the Money is Real with DJ Stringer
- Fill the Gaps in Your Sales Process with Jim Million and Bob McCann
- Fire Your Sales Team with Eric Keiles
- Gain a Trust Edge Over the Competition with David Horsager
- Get Ahead of the Pre-Owned Opportunity with Tony Gonzalez
- Get Real about Follow-Up or Get Gone with Jordon Schoolmeester
- Getting More People to the Desk with Tony Gonzalez
- Go for No with Andrew Waltz & Richard Felton
- Grow Your Business with First-Time Boat Buyers with Jim Million
- Hitting & Blocking: The Fundamentals of Sales with Sam Dantzler
- How to Fix Your Phone Performance with Mike Markette
- How to Navigate Difficult Customer Conversations with John Spence
- How to Seek and Sell More Pre-Owned Units Profitably with Tony Gonzalez
- How to Sell to First Time Boat Buyers with Sam Dantzler
- Implement Digital Into Your Sales Process with Evan Davis
- Improve Sales Productivity by Focusing on the Customer Interview with Bob McCann
- Increase the Profit of What’s Already on Your Lift with Jordon Schoolmeester
- Learn to Love Role-Playing with Bob McCann
- Let’s Play Detective and Solve a Mystery: The Customer with DJ Stringer
- Make Customer Service Your Competitive Advantage with Theresa Syer
- Maximize Boat Show Sales with Don Cooper
- Moving Inventory Through Positioning and Promotion with Samantha Scott
- Optimize Sales Lead Performance for Maximum Return with Bob McCann
- Overcome Objections with Next Level Deal Desking & Financing with Dom Zappia & Jamison Carrier
- Plan Your Post Pandemic F&I Process with Paul Sheldon
- Questioning and Listening for Stellar Sales Results with John Spence
- Sales Attribution: The Secret Sauce Behind Smart Marketing and Bigger Profits
- Sales Strategies for the Hyper-Informed Customer with David Martin
- Sell More Boats With CRM Coaching with Bob McCann
- Selling Boats on eBay and Craigslist with ARI
- Selling Value and Experience in the New Economy with Ryan Estis
- Start Closing More Phone & Internet Shoppers with Jerry Thibeau
- Stop Leaking Customers! Master Omnichannel with Sam Dantzler
- Tactics to Turn Your Boat Inventory Faster with David Parker
- The Key to a Killer Sales Process with Sam Dantzler
- The Rules of Engagement with David Martin
- Three Strikes, and You’re NOT Out in F&I with DJ Stringer
- Unify Sales and Service for the Ultimate CX with Valerie Ziebron
- Why Your Dealership Needs a Business Development Center with Sam Dantzler
Management Courses
- 4 Steps to Solving Your Dealership’s Most Complex Issues with Dave Newell
- Apply These Tools to Overcome the Obstacles in Your Way (Part 2) with Jill Young
- Avoid 5 Mistakes that Impact What’s Next for Your Business with Kendall Rawls & Dan Iosue
- Boost Efficiency by Navigating Dealership Change with Jim Million
- Case Study: The Lean Profit Machine with Tim Lawrence & Rob Brown
- Create a Culture That Delivers with Tony Gonzalez
- Dealer to Dealer: Best Ideas Package with MRAA
- Dealership of the Future with Brad Smith & Colleen Malloy
- Design Your Dealership for a Changing Market with David Parker
- Develop Compensation Plans that Produce Results with Bob Clements
- Developing Your Dealership’s Bench Strength with Dan Iosue & Dan Schneider
- Drive Dealership Performance through Interdepartmental Harmony with Kurt von Ahnen
- Ease the Pain of Seasonality Through Better Processes with David Foco
- ESI Fuels CSI with Sam Dantzler
- Future-Proofing Your Business with Troy Hazard
- Get a Grip on your Business: Don’t Let your Business Run You (Part 1) with Jill Young
- Hiring: Stop Doing it Wrong with Sam Dantzler
- How to Classify Your Exempt and Non-Exempt Employees with KPA
- How to Fix Breakdowns in Dealership Communication with Marcus Sheridan
- How to Implement Effective Onboarding with KPA
- How to Recruit, Work With, and Lead People Not Like You with Kelly McDonald
- How to Thrive on the Other Side of 2020 with John Spence
- HR Strategies to Fill the Gaps in Your Dealership’s Workforce with Glora Sinclair Miller
- Improve Your Dealership Through Process Mapping with Paul Weaver
- Intrapreneurship: Developing Early Adopters & Harnessing Innovation in Your Company with Samantha Cunningham Zawilinski
- Manage Promises, Not People: How to Create a Self-Managing Team with Eric Papp
- Master Your Time & Stress with Valerie Ziebron
- Normalization of Deviance: A Silent Profit Killer with Tony Gonzalez
- OSHA Rules’ Effect on Required Reporting with KPA
- Planning for Peak Performance with John Spence
- Prepare Your Dealership for the Disruption Ahead with Sam Dantzler
- Recalibrate & Renew Your Dealership for What’s Ahead with John Spader
- Rethink How to Engage & Hold onto Your Employees with Gloria Sinclair Miller
- Shine a Bright Light in Your Dealership’s Dark Spaces with Sam Dantzler
- Strengthen Your Dealership’s Workforce with Ty Bello
- Supercharge Your Customer Experience Workshop with Theresa Syer
- Take Control of Your Day with Tony Gonzalez
- Take Control with a Positive Attitude with Matt Booth
- Telling Ain’t Training Workshop with Jim Million
- The Conversations that Drive Succession with Andrew Keyt
- The Managing Me Workshop with Art Hill
- Three Tools to Lead Your Managers with Michael Rees
- Transform Your Retail Environment, Transform Your Customer Experience & Profits with Paige Wittman
- What You Need to Know About Credit Bureaus with Priority One Financial Services
- Work with Different & Sometimes Conflicting Personalities with Sara Hey
Marketing Courses
- 5 Marketing Mistakes Your Dealership Can No Longer Afford with Danny Decker
- Amp Up Your Email Marketing with Samantha Scott
- Bring in Business with Local Digital Marketing with Aaron Wieche
- Create the Ultimate User Experience with Marcus Sheridan
- Customer Loyalty in the Digital Age with ARI
- Dealer to Dealer: Grow Your Customer Base with Tony Jeary
- Developing Your Personal Brand with Allison Chaney
- Evaluate Your Website’s Domain, Design and Digital Content with Jim Million
- Grow Your Customer Base with Facebook Ads in 2021 with Danny Decker
- Guerilla Marketing for Service with Matt Sellhorst
- How Digital Can Supercharge Your Dealership with Tim Sanders
- How to Become a Video-First Dealership Workshop with Marcus Sheridan
- How to Build a Brand Everyone Wants to Connect to with Paul J. Daly
- How to Build Your 2021 Marketing Plan with or without a Boat Show with Marcus Sheridan
- How to Create a Marketing Plan When You Don’t Have Any Inventory with Danny Decker
- How to Hold Your Digital Accountable with Rich Delancey
- How to Identify & Attract Your Ideal Customers with Danny Decker
- How to Win at Google Mobile Search, Local Search and Maps with Aaron Weiche
- In-Store Technology Marketing Makeover with ARI
- Local Search: How to Win at Google’s Game with ARI
- Marketing the Boating Lifestyle with Samantha Scott
- Marketing to #Millennials with ARI
- Millennials: How They Work and Why They Buy with Sam Dantzler
- Online vs Offline Customers – Give Them the Same Great Experience with ARI
- RBLC: New Markets Case Studies with MRAA, Discover Boating, National Marine Manufacturers Association & Recreational Boating and Fishing Foundation
- Redesign Your Showroom to Sell More with Jennifer Robison
- Stop Letting Data Get Between You and the Customer with Sam Dantzler
- Take Your Dealership Mobile with Aaron Weiche
- Text Me! Improve Customer Communication and Staff Efficiency in Parts & Service with Jeremy DeFelice
- Texting Customers: Do’s, Don’ts and How to Make It a Win-Win with Bob McCann & Graham Anderson
- The Magic and Myth of Digital Media with Jim Ackerman
- Think Outside the Inbox: Email Marketing Pro Tips with ARI
- Two Marketing Metrics That Can Increase Sales and Lower Costs with Jim Ackerman
- Use Facebook & Instagram to Generate Leads That Turn into Buyers with Danny Decker
- Using Digital to Personalize the Customer Experience with Rich Delancey
- Using Technology to Sell More with Kirk Armstrong
- Web of Value with John Spence
- What’s New in Digital and Why Should I Care? with Rich Delancey
- Why Aren’t We Doing That? The Low Hanging Fruit of Digital Advertising with Tim Schmidt
- Why Branding Matters and What to Do About It with John Spence
Other Courses
Dealer Case Studies:
- An Alternative to the Performance Review with Len’s Cove Marina
- Be Efficient & Adaptable thru Technology with Andrew Brodie & Jim Million
- Buy & Sell Pre-Owned Boats with Bob Armington
- Digital Checklists with Bryan Courtney & Sam Dantzler
- Engage More Customers, Sell More Boats with Gordy’s Lakefront Marine
- Onboarding with Mark O’Dell
- Pre-Owned Boat Photography and Video with Mark Dougherty & Jim Million
- Support & Retain Your Techs with Valerie Ziebron & Yvonne Lieblein
- The Advantage of Apprenticeship with Trevor Campbell
- The Power of Customer Profiling with Evan Davis
MRAA Ask the Expert Webinars:
- How to Adjust Your Service Business with Valerie Ziebron
- How to Conserve Cash and Stabilize Your Business with Pat Kennedy
- How to Get More Boat Deals Financed in Today’s Economy with Jared Zimlin & Jimmy Delegro
- How to Keep Your Customers Boating (and Buying) with Liz Keener
- How to Keep Your Dealership Safe with Robert Siciliano
- How to Lead from the Front During Uncertainty with Tony Gonzalez
- How to Make the Best of the Mad Rush in Service with Valerie Ziebron
- How to Make This Season’s Boat Shows Work For You with Don Cooper
- How to Make Your Website ADA Compliant with Harry Casimir
- How to Manage Cash Flow in a Crisis with John Spader
- How to Manage Your Inventory with Garage Composites
- How to Maximize Client Communication & Revenue with Texting with Kenect
- How to Sell in Today’s Environment with Sam Dantzler
- How’s it Going on “Developing Your Dealership’s Bench Strength?” with Dan Iosue & Dan Schneider
- Marketing Service Year Round with Tim Schmidt
- Marketing When You Have No Inventory with Danny Decker
- Nurturing Leads with No Inventory with Bob McCann
- PPC Got You Perplexed? with ARI
- Refresh-Are You Earning Your Customer’s Trust? with Chris Collins
- Your Dealership’s Digital Storefront…The Future is Now with Rollick
Gold Member Access: Continuous Certification Courses
2024 Continuous Certification Curriculum
- Q1 Course: “Set Your Employees Up to Offer Outstanding Customer Experience” with Dan Gingiss
- Q2 Course: “Shift Your Team into High-Performance Mode” with John Spence
2023 Continuous Certification Curriculum
- Q1 Course: “Managing Multiple Priorities” with Eric Papp
- Q2 Course: “How to Plan and Optimize Your Digital Marketing Strategy” with Danny Decker
2022 Continuous Certification Curriculum
- Q1 Course: “Key Performance Indicators of a Profitable Dealership” with Sara Hey & Bob Clements
- Q2 Course: “The Five Red Flags that Derail Your Recruiting and Retention Efforts” with Kelly McDonald
2021 Continuous Certification Curriculum
- Q1 Course: “How to Raise Your Game as a Leader and Follower” with John Spence
- Q2 Course: “Become a Trusted Dealership in the Eyes of Today’s Customer” with Marcus Sheridan
2020 Continuous Certification Curriculum
- Q1 Course: “Maximize Your Boat Show Sales” with Dan Cooper
- Q2 Course: “Take Your Employee Satisfaction to the Next Level” with Liz Keener and Bob McCann
2019 Continuous Certification Curriculum
- Q1 Course: “Develop Your Dealership’s Workforce Outside In” with Jim Million
- Q2 Course: “Boost the Productivity of Your Leadership Team” with Ty Bello
- Q3 Course: “Align Your Dealership with Today’s Customer” with Jim Million
- Q4 Course: “Supercharge Your Customer Experience” with Theresa Syer
2018 Continuous Certification Curriculum
- Q1 Course: “Good to Great with CRM” with Sam Dantzler
- Q2 Course: “Customer Experience Mindset” with Theresa Syer
- Q3 Course: “High-Accountability Dealership” with John Spence
- Q4 Course: “Strategy & Improved Performance” with David Spader
Dealer Case Study
Education, Team Learning & Career Growth
A Roadmap on Using MRAATraining to Help Educate and Engage Your Team with Martin Motor Sports
One of the reasons for employee dissatisfaction is low engagement beyond the normal job description and expected roles and responsibilities. But what if you could ensure that you’re connecting with your employees each month, while at the same time helping them grow in their role and career within your dealership?
It is possible to educate and engage your workforce using MRAATraining.com. Martin Motor Sports, an MRAA Silver Member Dealership from Kelowna, B.C., Canada, has implemented a training program to help connect as a team, create accountability and prosper as a business. Customer Service Specialist Tom Suitor shares a roadmap that has helped his team learn and grow together.
TNT, Training & Tactics
If you want to train your team but don’t know where to start, Training ‘N’ Tactics (TNT) was created for you. TNT is a monthly series that dives into MRAA’s courses that have current relevance to marine dealerships.
Host Jerrod Kelley, MRAA Content Manager, provides context for each session and tips on how to implement the ideas found in each episode.
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Learn more about Silver Membership
Fill out the form below to gain more information about becoming a Silver Member and gaining access to all the educational courses listed below
