MRAA Partner Membership

If your business benefits from the success of a healthy network of first-class marine sales and service dealerships, then the Marine Retailers Association of the Americas can help you achieve your goals.

Join MRAA

Showcase your support of MRAA and boat dealers everywhere through your MRAA membership, the most direct path to fueling the success of your industry’s only dealer association.

Amplify Visibility

Exhibit at Dealer Week, MRAA’s annual conference and expo, to gain exposure among industry-leading companies and align your brand with MRAA’s most popular, most powerful educational programming.

Strengthen Dealers

Engage MRAA’s team of experts to deliver training, education sessions and dealer development programs, in person, online or through our one-of-a-kind template for a world-class dealership.

MRAA Partner Memberships

Becoming an MRAA Partner fuels our mission to strengthen marine dealers and showcases your business as a contributor to their success.

Standard Partner

$1,600 / Year

Our entry-level into MRAA Membership, Standard Partner Members provide annual support for the association, helping to fuel its mission of providing tools, resources and educational programming to today’s boat and engine dealers.

  • Access to MRAA Base Partner Member Benefits (Including the member database and Pulse Reports)
  • Increasingly discounted price for MRAA Dealer-Manufacturer Scorecard Program based on partnership level
  • Company name announced in MRAA Toolbox e-newsletter (new and renewing members)
  • Company name listed on MRAA.com Partner Member page
  • 3 Complimentary Dealer Week Registrations for staff members (discounts for additional passes)
  • Priority Booth Space Selection, in order of signed contracts and descending order of Partnership level*

Platinum Partner

$5,500 / Year

Offering opportunities to contribute even more, the Platinum Partner Membership is a step up from the Standard level. Platinum Partners provide significant support for the association while receiving increased marketing exposure, additional benefits, and the opportunity to contribute educational content.

  • Access to MRAA Base Partner Member Benefits (Including the member database and Pulse Reports)
  • Invitation to contribute to MRAA’s monthly Spotlight content
  • Increasingly discounted price for MRAA Dealer-Manufacturer Scorecard Program based on partnership level
  • Exclusive recognition in MRAA press release sent to trade media
  • Company name announced in MRAA Toolbox e-newsletter (new and renewing members)
  • Company logo and description featured on MRAA Partner Member page, with link to company website.
  • Digital ad with URL link displayed on MRAA platform
  • 4 Complimentary Dealer Week Registrations for staff members (discounts for additional passes)
  • Priority Booth Space Selection, in order of signed contracts and descending order of Partnership level*

Boat Brand Partner

Starting At

$19,000 / Year

Developed specifically for boat brands interested in offering their dealers access to MRAA’s world-class educational programming, rather than producing education themselves, MRAA’s Boat Brand Partnership is designed to strengthen the dealer-boat brand relationship. 

  • Access to MRAA Base Partner Member Benefits (Including the member database and Pulse Reports)
  • Increasingly discounted price for MRAA Dealer-Manufacturer Scorecard Program based on partnership level
  • Exclusive recognition in MRAA press release sent to trade media
  • Company name announced in MRAA Toolbox e-newsletter (new and renewing members)
  • Company logo and description featured on MRAA Partner Member page, with link to company website.
  • Digital ad with URL link displayed on MRAA platform
  • Logos featured in MRAA marketing materials, such as advertisements, social media and more, year-round.
  • 20×20 Complimentary Dealer Week Booth Space (with option to add bulk space)
  • 6 Complimentary Dealer Week Registrations for staff members (discounts for additional passes)
  • Priority Booth Space Selection, in order of signed contracts and descending order of Partnership level*
  • Company logo recognition within ‘Thank You’ ad featured in Dealer Week Float Plan*
  • Logo on pre-session slides in Dealer Week classrooms
  • Opportunity to host dealer meeting at Dealer Week (at an additional cost)
  • 5 Complimentary Dealer Week Passes to gift/invite to individual dealer attendee who hasn’t attended Dealer Week*
  • Dealer Development analysis, consultation and assessment for one brand
  • One free dealer education webinar produced for one brand’s dealer network annually.
  • MRAA SME dealer education speaking opportunity at your dealer meeting*
  • Annual Discover Boating Dealer Finder update
  • Discount on mystery shops and custom LMS portals

Education Champion

Starting At

$15,500 / Year

Education Champions fuel the educational programming that the MRAA delivers in a year-round partnership program. Whether through Dealer Week, The MRAA Conference and Expo, MRAATraining.com or any other program through which MRAA delivers content.

  • Access to MRAA Base Partner Member Benefits (Including the member database and Pulse Reports)
  • Invitation to contribute to MRAA’s monthly Spotlight content
  • Increasingly discounted price for MRAA Dealer-Manufacturer Scorecard Program based on partnership level
  • Exclusive recognition in MRAA press release sent to trade media
  • Company name announced in MRAA Toolbox e-newsletter (new and renewing members)
  • Company logo and description featured on MRAA Partner Member page, with link to company website.
  • Bundled marketing exposure and high-level creative visibility
  • Digital ad with URL link displayed on MRAA platform
  • 3 Options for Complimentary Dealer Week Booth Space (with option to add bulk space)
  • 4, 5, or 6 Complimentary Dealer Week Registrations for staff members (discounts for additional passes)
  • Priority Booth Space Selection, in order of signed contracts and descending order of Partnership level*
  • Company logo recognition within ‘Thank You’ ad featured in Dealer Week Float Plan*
  • Logo on pre-session slides in Dealer Week classrooms
  • Opportunity to host dealer meeting at Dealer Week (at an additional cost)
  • 5 Complimentary Dealer Week Passes to gift/invite to individual dealer attendee who hasn’t attended Dealer Week*
  • Company logo listed with URL link on Dealer Week website
  • Logo on external walls of Dealer Week pathway classrooms and in MRAA Solutions Center*
  • Discount on mystery shops and custom LMS portals
  • Education Team consultation
  • Additional marketing opportunities through MRAA education

Strategic Partner

The MRAA Strategic Partners are the strategic and financial backbone of the organization. At the highest level, these Partners help the MRAA steer the next evolution of what MRAA and its partners can deliver in our shared mission to fuel the success of our industry. Strategic Partner Membership combines MRAA Board-Level dialog, with year-round marketing exposure, and the maximum Dealer Week exposure.

Current Strategic Partners

Max 12 Companies

Have more questions about MRAA Partner Membership or information about exhibit options?

Allison Gruhn

VP of Business Development 

Phone: 763-333-2419
Email: allison@mraa.com

Nichole Wishart

Business Development Specialist

Phone: 763-402-7238
Email: nichole@mraa.com

MRAA Adds 4 New Employees to Amplify Marketing, Membership and Operations

Kaelyn Olson

Membership Engagement Coordinator

Phone: 763-402-7239
Email: kaelyn@mraa.com

MRAA Partners maximize their exposure at MRAA's Dealer Week

Dealer Week is where the industry unites to foster dealer success, and more than 90% of Dealer Week dealer attendees are MRAA members. By exhibiting and participating in Dealer Week, the boating industry’s ONLY event focused on dealer growth, you can meet prospects and current customers face-to-face to nurture and strengthen relationships.

Our Industry-leading programs create industry-leading results

This report covers the accomplishments MRAA and you as a Partner Member made in 2024! The MRAA’s mission to fuel the success of our dealers and our industry has never been more impactful, and this report underscores the wins, the milestones, and the opportunities we’re still chasing.