Your Playbook to Dealership Success in 2024
Join MRAA
Being a retailer in the marine industry can be challenging—but you’re not alone. The Marine Retailers Association (MRAA) gives you access to resources, tools, and industry insights that can drive success for your business.
What You Can do With Your MRAA Membership:
» Access training and education to make you more confident in your decisions
» Increase revenue and add value to your dealership
» Create stronger customer/employee satisfaction
» Connect with other business owners and leaders in your industry
» Influence important regulatory concerns
DEALERSHIP ASSESSMENT
MRAA’s Dealership Assessment, created by MRAA’s Dealer Certification Program. The assessment gives you the opportunity to take a fresh look at your dealership. Completing this survey honestly will help MRAA’s Certification team determine which tools, templates and best practices would be most effective for you. After you complete the survey, we’ll send curated resources just for you!
UPSELLING IN SERVICE
Make Your Service Department Heroes of a Softer Market
Winterization and storage season is right around the bend. How can you take advantage of this service time with your customers? Upgrades and upselling are your ticket to more cash flow and happier customers. Service plays a pivotal role in generating cash flow, profits, customer satisfaction and long-term loyalty. You know all too well: When sales are down, it is often service that keeps things afloat.
Use the following resources to guide your service team in generating more revenue.
Get the resources
INVENTORY MANAGEMENT
Take Stock of Your Inventory
If your dealership is like the rest, you have excess 2023 model year inventory on hand, and new 2024s soon to be on the truck to your facility.
With rising interest rates, persistent inflation, and consumer hesitancy to invest in new boats, it’s crucial for you to adapt your business to the softening market now while planning smart for the future. It starts with conducting a mid-season inventory audit.
Get the resources
CUSTOMER RETENTION
Keep Your Customers Boating
Your customers leave the market because they become disinterested and don’t use their boats enough to justify the cost. History shows that first-time boat buyers depart the marketplace within five years after purchase and at about a 40 percent clip.
Engaging your customers should be a top priority! This starts with authentic follow-up and includes holding community events and educational resources on operation and ownership. These touchpoints are critical for increasing boater retention.
Get the resources
Fill out form below & be directed to these customer retention & sales resources.
Dealer Week,
The MRAA Conference & Expo
Boatings only event focused on dealer growth.
Gain the answers you need to make decisions with confidence. Only at Dealer Week 2023 with:
EXCLUSIVE EDUCATION
Leading experts curated more than 20 educational sessions and will deliver the latest strategies, tactics and best practices, all of which have been designed to help you create a plan for the year ahead.
INDUSTRY-LEADING PARTNERS
More than 100 manufacturers, suppliers and service providers in the Dealer Week Expo Hall feature the latest products and services that will help you drive greater efficiencies and stronger profitability.
NETWORKING CONNECTIONS
More than 1,200 attendees from across the marine industry bring a diverse array of insights and experiences to roundtable discussions and casual conversations imbedded into the Dealer Week schedule.