We’re often asked whether we have tools to help dealers survive the next recession. The answer is “yes.”
It’s impossible to know when the next recession will arrive; however, as anyone who experienced the last downturn will attest, you’d be crazy not to be prepared when it does.
To help with that process, MRAA has a couple of tools available from Spader Business Management, one that is available online now, and one that will be hosted at Dealer Week in Tampa, Dec. 8-11.
The first is John Spader’s online course “Become Bulletproof for the Next Recession,” which is available via MRAATraining.com through February of 2020.
As John Spader notes in his description of the course, if your dealership survived the last recession, you may feel ready for the next one. But feeling ready isn’t the same thing as being ready. The course walks dealers through some tough questions like, “Have you and your business really gotten better since the last recession or have you just been riding the rising tide?”
The course explores what will be different about the next soft market compared to the last one, what will be the same, and walks dealers through assessments to determine the strength of their businesses. It also provides concrete benchmarks to measure your staying power and adaptability, whether you have the right people in the right seats, how well you’re steering the bus, and the speed with which you can change direction.
The course is available for purchase or for free with a Silver or Gold MRAA membership.
The second opportunity comes from David Spader, who will present “The Agile Dealership: Confidently Responding to Change & the Unknown” at MRAA’s Dealer Week.
The two-hour workshop is designed to help marine dealers identify, monitor, and respond to the key issues that their businesses are facing now and in the future. The workshop will walk through the characteristics of an agile leader, the six concerns employees have during change, key people indicators, key economic indicators, and share a dealership case study.
The course will cap off The Dealership Pathway at the Dealer Week. Early registration for Dealer Week runs through Sept. 30.
