MRAA Partner Member logo in white square

Regulator Marine, MRAA Expand Partnership

MINNEAPOLIS — The Marine Retailers Association of the Americas and Regulator Marine expanded their partnership recently, through both MRAA membership and participation at Dealer Week 2022.

Late in 2022, Regulator Marine, a leading manufacturer of offshore fishing boats, signed on to support the MRAA as a Platinum Partner Member. Their commitment to support the association at this level helps to fund and endorse MRAA’s growing list of programs, services and benefits that fuel the success of marine dealerships and their teams.

Additionally, Regulator Marine hosted a regional dealer meeting in conjunction with MRAA’s Dealer Week Conference & Expo, which was held in Austin, Texas, in early December. The partnership with these two events gave Regulator dealers unique access to MRAA’s educational programming and the vast array of business solutions and networking opportunities found in the Dealer Week Expo Hall.

Regulator Marine

“At Regulator Marine, we believe in and support the powerful educational programming that MRAA produces for our dealers,” says Keith Ammons, VP Sales and Marketing at Regulator. “Partnering with MRAA means we can work to ensure our dealers are members of the association, have access to the benefits the association provides and the educational content they deliver and help to support the important advocacy work MRAA does to protect and promote the business of selling and servicing boats.”

Regulator’s high standards for quality and consistency are critical to its product line, which benefits from detailed processes that have been honed over decades and that ensure dealers and consumers are getting nothing short of engineering perfection, as well as the fit and finish expected from Regulator. The high quality products Regulator produces attracts and supports an industry-leading dealer network, which Regulator supports through innovative programs and partnerships, like the one it has developed with MRAA.

“Regulator Marine has demonstrated an innovative approach to developing and strengthening its dealer network, and our team at the MRAA is honored that Regulator’s leadership team has chosen to put its faith and confidence in our programs,” says Allison Gruhn, Vice President of Business Development. “We believe this partnership and the alignment we have on helping dealers grow and improve can produce great things, both for Regulator and for its dealer network.”

About Regulator Marine  
In 1988, Regulator Marine set out to reinvent the deep-vee center console experience and engineered what is known today as the Legendary Ride. Built in North Carolina and tested against the challenging conditions of the Outer Banks, Regulator boats are seriously tough sportfishers known for their exceptional fit & finish, as well as a dry, soft, and comfortable ride. Designed for ultimate fishability, incredible comfort, and serious performance at every turn, each boat in our line delivers maximum versatility as you pursue the Offshore LifeTM.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.