You don’t have any inventory to sell but leads keep coming in from various sources. But how can you sell and nurture leads with nothing to sell? With the proper messaging in hand, now is the time to capitalize on lead fulfillment processes and nurturing resources that educate and help you install best practices and tactics for fostering a reciprocal relationship with your customers. The steps below below can help you create a lead nurturing process so your team is better equipped with the necessary tools to reduce the potential loss of leads.