Sales Basics Resources

Thank you for attending the MRAA video presentation at Boating Industries Association of Upstate New York, April Meeting!

These online education course clips were designed to help you and your team strengthen your sales basics so you can outperform the boating market in the year ahead. As part of the presentation, you learned several keys to success with your dealership’s sales process.

From Sam Dantzler of Garage Composites and Sam’s Dock at Wheelhouse College.

From Bob McCann of MRAA.

Get Started Here

Step 1: Download your Back to Sales Basics Presentation.

Step 2: Follow along throughout the presentation and watch the videos below.

Step 3: Download the corresponding resources below for your team.

Step 4: Make more sales!!

Boost Sales by Adding Structure to the Interview

  • Watch this video once you get to slide 11 of your Sales Basics Presentation.
  • Below, download Guest Survey, Sales Productivity Workbook, and the 5 Role Play Scenarios.
  • Then, return to your Sales Basics Presentation (slide 12).

Hitting & Blocking: The Fundamentals of the Sale

  • Watch this video once you get to slide 10 of your Sales Basics Presentation.
  • Below, download the RACE Sales Process.
  • Then, return to the Sales Basics Presentation (slide 11).
On this site, you can find free MRAA resources related to the Sales Basics Courses as well as more information to help you decide if MRAA Membership is a good fit for your dealership.

Scroll down this page to access more free resources.

Watch this video to learn more about how MRAA Silver Membership and the training that comes with it has helped Ed Watkins Marine reach new heights:

Gain Access to all MRAA Training and Resources:

MRAA Silver Membership grants you and your entire dealership staff access to more sales strategies, tips and tools from Sam Dantzler, Bob McCann and dozens of other marine industry experts (plus a ton of other educational tools and benefits).

Any questions? Contact MRAA Membership Manager Sherri Cuvala at or 763-333-2420.

Want to learn more about MRAA online courses and educational resources?

Visit to see the plethora of resources that will be available to support your team.

Visit to see all the training courses you will gain access to for your entire team.

Access Sales Productivity Workbook

Fill out the form below, and you’ll receive a download to the workbook immediately.


Thank you for the interest in this MRAA resource. All MRAA guides are for members only and require existing members to be logged in to download the guide. If you’re not a member, but need this guide, contact Sherri Cuvala, Director of Membership at / 763-333-2420.