View the key Performance Categories that drive the customer experience for today’s boat dealers.
Take a look at the key Performance Categories that drive the customer experience for boat manufacturers.
Make this turnkey Scorecard Program even easier by using MRAA’s custom resources.
Explore all the tools available to help you improve the customer experience.
The MRAA’s Dealer-Manufacturer Scorecard Program has been designed to improve communication and collaboration between marine dealers and manufacturers to provide a better boat-buying and ownership experience. After a successful four-month pilot with 12 boat brands and feedback from more than 175 dealerships, the program officially launched for the 2026 model year. Manufacturers can participate in this program to receive customized scorecards for both dealers and manufacturers, each monitoring key performance metrics that measure business operations across their company, parent company and industry-wide averages. MRAA collects and compiles the feedback into monthly reports, helping brands identify areas for improvement and enhance the overall boat-buying and ownership experience with their business partners.
How much does ineffective communication and missed expectations cost you on an annual basis? How many of your boat owners become frustrated due to missteps in fulfilling service, parts or warranty promises? How many customers are you losing because poor performance makes boating too much of a hassle for them? How much longer can you retain customers who are frustrated by a lack of responsiveness or follow-through? And how much of this is under your control versus the control of your dealer or manufacturer partners? A lack of conversation around performance within the dealer-manufacturer relationship may already be costing you a great deal.
At the MRAA, we know how important customer satisfaction is to the success of your business. And we also know that you rely heavily on your business partners to meet your business’ expectations in order to deliver an outstanding customer experience. The problem is that, in the marine industry, the systems and processes that exist (or don’t exist) between today’s dealers and manufacturers aren’t effective at fostering collaborative conversations for dealers or manufacturers to meet and exceed the expectations of their partners or of today’s demanding customers. We believe this reality creates an enormous gap between the customer experience we should be delivering and the customer experience that, unfortunately, continues to drive boaters out of boating. We understand the inherent challenges that dealers and manufacturers face in meeting consumer demands, and that’s why we have created a comprehensive Dealer-Manufacturer Scorecard Program that features customized Scorecards, an online delivery mechanism, an insightful reporting process, and the opportunity for you to create meaningful conversations between you and your partners. Here’s how it works: Enroll today, gain insights into your partners’ feedback, and begin improving your go-to-market strategy today. Sign up today so you can stop wondering how to grow your business and start gaining insights from the partners that matter most in your path to success.
Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.
Nautique Boats is the first brand to officially enroll in the Marine Retailers Association of the Americas’ new Dealer-Manufacturer Scorecard Program.
The Marine Retailers Association of the Americas (MRAA) has officially launched its 2026 Dealer-Manufacturer Scorecard Program to foster critical, data-driven conversations that improve customer experiences.
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How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their
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What’s next for OEM and dealer relationships? Tune in as Jeff Strong and Matt Gruhn dive into the evolving dynamics of these crucial relationships on Garagecast.
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