• Boat Manufacturer to Showcase Largest-Ever New Product Display at Texas Event
MINNEAPOLIS, November 29 – The Marine Retailers Association of the Americas announced today that Smoker Craft, Inc. will co-locate its annual dealer meeting with Dealer Week in Austin, Texas. This is a first time the MRAA’s annual conference & expo will also serve as the site of a boat manufacturer’s dealer meeting.
“Smoker Craft is an innovative manufacturer, and by hosting its annual meeting at Dealer Week, they are able to ensure that their dealers can conduct business and get world-class education with a single trip,” said Gruhn. “It’s a win-win-win for them, their dealers and the industry.”
Smoker Craft’s annual dealer meeting will kick off prior to the start of the MRAA event, and then its dealers are invited to remain in Austin to fully participate in Dealer Week. Smoker Craft has partnered with Dealer Week by providing incentives for its dealers to attend the conference. More than 200 Smoker Craft dealer attendees are registered to join the events in Texas. In addition, Smoker Craft will feature the largest exhibitor booth at the MRAA’s Dealer Week conference, displaying 16 boats in a 60×110 foot booth space.
“We really appreciate the long-standing partnership with the MRAA,” said Phil Smoker, VP of Sales. “It started back in 2007 when we attended our first event in Las Vegas. The following year we were one of the first manufacturers to bring boats to the event. Our relationship has continued to progress since then. They provide an awesome opportunity for us to hold this event and give great support to our dealer network.”
Smoker Craft is one of 11 key Strategic Partners with the MRAA that contribute solutions to help dealers become more successful. As an MRAA partner member, they are committed to finding solutions to dealerships’ pain points.
“As soon the idea for hosting the Smoker Craft dealer meeting at Dealer Week was suggested, we loved the idea and knew we had to figure out how to make it happen,” said Mike Davin, MRAA’s Vice President of Business Development. “We love attending manufacturer dealer meetings each year, but there’s no way we could ever re-create the amount of content and resources that are available at Dealer Week. This is really an exceptional opportunity that Smoker Craft has made possible for their dealers, and we are going to do everything we can to make sure the first-time conference attendees have a great experience.”
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About Smoker Craft
Owned and operated by the Schrock and Smoker families with manufacturing roots from 1903, Smoker Craft Inc. manufactures an extensive lineup of award-winning aluminum fishing boats, high-performance deck boats and next-generation pontoons that are sold through a global dealer network. For more information please visit the corporate website at www.thebestboatbrands.com.
