High interest rates, low credit approval rates and tight underwriting policies are hurting your bottom line and your customers’ experience. So what can you do?

Learn how to level up your F&I results despite the hurdles presented by today’s market. Whether you focus on benchmarking your performance, setting realistic goals and improving your processes or strengthening your lender relationships, improving your F&I product presentation and training your staff, you can boost your penetration rates and profitability, while adding to the value you provide to customers.

Level Up Your F&I Results infographic
DATA

When your dealership suffers from a lack of integration between sales and F&I or doesn’t provide the appropriate training for your F&I staff you’ve found a couple of pitfalls of owning a marine dealership. This lack of process or knowledge can make matters worse because it can create issues with your customers, too, some of whom already carry with them a negative viewpoint of the entire F&I process. That’s why it’s important to educate your team, install best practices and equip yourself with a plan for success.

Boat dealers responded to the February MRAA Pulse Report (produced with Baird and Soundings Trade Only), sharing insights about current systems they have in place and their F&I pain points.

EDUCATION

Your dealership needs additional profits right now. Your finance and insurance department can help you find additional revenue. But to become more profitable in F&I, you need to evaluate what’s working and not working, determine your team’s strengths and discover how to set goals and obtain them.

Today’s market — featuring hurdles like high interest rates and difficulty getting consumers financed — can make it hard to focus in this area of your business. On top of all that, you don’t even know if your F&I results are outperforming, underperforming or simply average compared to the rest. This course from dealership F&I trainer Dom Zappia of Relentless Dealers Services (Now EasyCare, an MRAA Education Champion) shares an effective tool to evaluate your F&I department. You’ll also gain strategies for tackling the obstacle and methods for creating appropriate performance targets. Use these tips to hit or even exceed them so you build success in F&I.

Note: Dom also provides a Finance Tracker Template as part of this educational course.

MRAA Members ONLY:


Not an MRAA Member? Reach out to Sherri Cuvala, MRAA Director of Membership, at sherri@mraa.com.

5-part training schedule for team success with Dom Zappia of RDS, an MRAA Platinum Partner