You can create flow for your dealership’s sales team with HVCO. What? It may sound like something a heating-and-air technician may know something about, but HVCO actually stands for high-value content in the marketing world. By implementing this marketing strategy in your business plan, you can help generate a refreshing movement of hot leads and […]
Tag: boat show best practices
Guide Your Customers’ Boat Show Journey
Let’s play a game of “Would you rather?” Would you rather your customers have to rely on the radio ad spot to understand a boat show or create a custom publication that walks them through a boat-show journey? Would you answer change if I told you that the custom publication could go a long way […]
Dealers Share Boat Show Best Practices & Strategies
As an owner, GM or decision-maker, hoping for the best this boat-show season isn’t a business strategy or a sin. Many people are driven by fear AND hope, so it’s easy to make a quick critique of someone who says, “I hope our boat show season goes well.” Just because they utter these words doesn’t […]
