By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9% dip in new boat sales […]
Tag: drive traffic
Maximizing Your Investment: Combining Online Exposure with Boat Shows
By Courtney Chalmers, Vice President of Marketing, Boats Group, an MRAA Strategic Partner Boat shows have long served as a cornerstone of the boating industry, providing manufacturers and dealers with the opportunity to showcase their products and engage directly with prospective buyers. Iconic events like the Fort Lauderdale International Boat Show (FLIBS) and the Miami […]
