Discover Boating’s May Health Score Index highlights early‑stage demand trends and what they mean for your dealership pipeline, even as lead activity shifts during peak boating season.
Kendra Naile Didn’t Get the Job She Applied for and That Changed Everything
ANCHORING: The 9 Leadership Disciplines That Redefine Dealership Success provides a roadmap for navigating the changing realities of marine retail.
Improving your customer’s long-term ownership journey By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed article explores how boat dealers can create a more connected customer experience from sales through service.
Webinar takeaways from IDS Marine, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed webinar recap explores why service visibility matters to marine dealership performance. It explains how repair event cycle time, warranty delays, parts availability and technician productivity can
A recent dealer‑focused webinar shared Ipsos research on tomorrow’s boat buyers and how evolving consumer expectations are shaping marine retail.
Gov. McMaster signs H.3858 into law after a years-long effort amongst several organizations across the recreational boating industry.
What boat dealers should keep in mind now that the FTC has sent a warning letter to auto dealers about deceptive pricing practices.
MRAA participated in a bipartisan Capitol Hill briefing focused on federal boating access policy and the infrastructure investments that support public access to U.S. waterways.
• Practical Insights From Auction Networks, Brokerage & Consignment Partners & OEM Program Reps By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner Pre-owned boats are far more than a backup plan when new inventory is tight. They represent a valuable margin opportunity, a source of showroom traffic
