Marine Industry Awards Honor Dealers at MRAA’s Dealer Week 2024 MINNEAPOLIS, DEC. 16 – The Marine Retailers Association of the Americas (MRAA) has named this year’s marine industry Great Dealerships to Work For. Twenty-eight dealerships were honored on December 10, at Dealer Week 2024, the association’s annual conference and expo, in Orlando, Fla. The Certified […]
Tag: marine industry
Angela Brayton Named Kevin Lodder Scholarship Recipient
ORLANDO, FLA., December 10, 2023 — The MRAA Educational Foundation announced today that Angela Brayton, General Manager of Lakeview Marine in Webster, Mass., is the recipient of the Foundation’s 2024 Kevin Lodder Scholarship. This year’s scholarship recipient was unveiled at the Foundation’s awards luncheon in Orlando, Fla., as part of Dealer Week, the Marine Retailers […]
MRAA Educational Foundation Names Nancy Cueroni 2024 Darlene Briggs Marine Woman of the Year
MINNEAPOLIS, Dec. 10, 2023 — Nancy Cueroni, Executive Director of the National Marine Distributors Association, has been named the 2024 Darlene Briggs Marine Woman of the Year, announced the MRAA Educational Foundation. The award was presented to Cueroni, the 38th recipient, as part of the Dealer Week Awards Luncheon on Tuesday, Dec. 10 at Dealer […]
MRAA Introduces Dealer-Manufacturer Scorecard Program
The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties. ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program. Designed to improve the customer experience by fostering meaningful conversations […]
6 New Partner Members Commit to MRAA
MINNEAPOLIS, DECEMBER 6, 2024 — The Marine Retailers Association of the Americas announces the addition of 3D Boats, CBIZ, Digital Power Solutions, EcoPro Products, Extreme Boats Distributing and Glasstream Powerboats as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that […]
Priority One Financial Services Announces Rollick Partnership
St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services. When a dealer works with […]
MRAA Adds 4 New Employees to Amplify Marketing, Membership and Operations
MINNEAPOLIS, November 27 – The Marine Retailers Association of the Americas announced today the addition of four new employees: Membership Engagement Coordinator Kaelyn Olson, Senior Accountant Josh Nelson, Senior Director of Marketing Bob Stanke and Senior Marketing Specialist Gunnar Davies. “Bringing Kaelyn, Josh, Bob and Gunnar to the MRAA team has strengthened our team in […]
The Nexus of Success
The relationship among dealers, manufacturers and customers is more critical than ever. By Matt Gruhn, MRAA President In 2018, an eye-opening report surfaced about the health of the marine industry. It revealed the attrition rates of first-time boat buyers. Close to 40% were selling their boats and leaving boating within the first five years of […]
Don’t Split Up the Team
How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of Parts and Service Processes at Brunswick Corp.’s Service Center of Excellence. They had been buzzing […]
Beer vs. Boats
In the game of trying to stabilize inventory, there really is no difference. By Matt Gruhn, MRAA President Have you ever played The Beer Game? No, I’m not talking about a frat-house game. I’m talking about The Beer Game as chronicled in the book The Fifth Discipline. The book shares the story of three businesses — a […]
