Tag: marine industry

Discover Boating Dealer Finder Drives Increased Users to Dealer Sites in 2024

Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the helm, allowing them to research, […]

6 Tips to Elevate Your Online Marketing Strategy: The Power of Exposure

By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the sales journey is essential for […]

2024 Discover Boating Brand Campaign Attracts Millions

Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated omni channel strategy – including the […]

Momentum Builds for Dealer Week 2024 in Orlando

MINNEAPOLIS, October 16 – Currently, more than 400 marine dealers have already registered to attend the Dealer Week 2024 Conference and Expo announces the Marine Retailers Association of the Americas, after its Early Bird registration period ended on September 30.  “Traditionally about half or a little less than half of our dealer attendees take advantage […]

Discover Boating Video Series Recognized by Sea Tow Foundation in 2024 National Boating Safety Awards

The Sea Tow Foundation announced the winners of the 2024 National Boating Safety Awards, and this year’s Marine Trade Association award went to the National Marine Manufacturers (NMMA) for its Discover Boating Top Safe Boating Tips video series, presented with Progressive® Insurance. These awards, now in their sixth year, recognize outstanding efforts to promote boating […]

11 Tactics for Easing the Workforce Conundrum

Here’s the very real workforce conundrum many of you are facing: Retaining staff when times get tough. However, hiring them when you need them is just as difficult and more expensive.   The Service Management Special Report showed that the workforce shortage is not just an issue in most service departments, but perhaps the No. […]

9 New Partner Members Join MRAA

MINNEAPOLIS, October 2, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of BoatBot, Gemeco, Gilson, Makefast USA, North Star Mutual Insurance, Octane, Supreme BI, Wintron Electronics,and XPEL as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and […]

SBLC Corporate Transparency Act Webinar

Join a webinar Thursday, Oct. 10, hosted by the Small Business Legislative Council (SBLC) to learn more about the Corporate Transparency Act and the reporting requirements for small businesses. Attorneys from Barnes & Thornburg will generally discuss the basics of the reporting requirements under the Corporate Transparency Act and, importantly for small businesses, will thoroughly […]