Gov. McMaster signs H.3858 into law after a years-long effort amongst several organizations across the recreational boating industry.
Tag: marine industry
FTC Advertised Price Rules: What Boat Dealers Should Know
What boat dealers should keep in mind now that the FTC has sent a warning letter to auto dealers about deceptive pricing practices.
MRAA Joins Congressional Boating Caucus Briefing on Federal Boating Access Policy
MRAA participated in a bipartisan Capitol Hill briefing focused on federal boating access policy and the infrastructure investments that support public access to U.S. waterways.
Inventory Strategy — The Pre-Owned Boat Advantage
• Practical Insights From Auction Networks, Brokerage & Consignment Partners & OEM Program Reps By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner Pre-owned boats are far more than a backup plan when new inventory is tight. They represent a valuable margin opportunity, a source of showroom traffic and a way to stabilize […]
Ipsos Research Highlights Boater Trends, Market Growth Opportunities
• Advisory Group commissions study to help manufacturers, dealers and Discover Boating target growth audiences and convert interest into ownership The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), today released new consumer research conducted to inform the Market Expansion Advisory Group’s work to accelerate long-term boating growth. Leading global research firm, Ipsos, was commissioned […]
NOAA Signals Potential Shift on Right Whale Speed Rules — What It Means for Marine Retailers
By Chad Tokowicz, MRAA Government Relations Manager The National Marine Fisheries Service (NMFS), part of the National Oceanic and Atmospheric Administration (NOAA), has taken an important first step toward reexamining federal vessel regulations intended to protect the endangered North Atlantic Right Whale, and this development has meaningful implications for the recreational boating industry and marine […]
Leaders Prepare for Inaugural MRAA Industry Summit, April 6–8, 2026
The Marine Retailers Association of the Americas (MRAA) will convene top marine industry leaders for the inaugural MRAA Industry Summit, taking place April 6–8, 2026, in Coeur d’Alene, Idaho.
Boat Show Follow-Up That Converts Interest into Sales
By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on the show floor is undeniable, […]
Boatyard Supercharges Marine Sales with AI-Enhanced Boat Listing Photos
• New Tool Automatically Improves Boat Listing Photos to Help Dealers Attract Buyers and Sell Inventory Faster MRAA Partner Press Release FORT LAUDERDALE, FL (February 2, 2026) – Boatyard, a technology company known for modernizing marine service operations, has announced the launch of a new AI-powered photo enhancement feature as part of its Boatyard Sales […]
Media Coverage for Boat Shows
Discover Boating, powered by NMMA and MRAA, is driving strong earned media coverage for winter boat shows that reinforces retail boating’s value at the local market level. Recent coverage positions boat shows as the most practical way for consumers to explore boating. Moreover, boat shows are a hands‑on, in-person and expert-led (often by boat dealers!). […]