Tag: marine industry

MDS Brand Announces Transformative New Lead Generation Tools for Marine Businesses

• New Powerful Suite of Services Helps Boat Builders, Dealers and Chandleries Identify Concrete Leads and Compete in a Crowded Marketplace Partner Press Release Santa Monica, Calif. – MDS Brand, industry-leader in boat builder and dealer technology solutions, announced today the next revolution in lead generation tools with the release of its Visitor Reveal Suite. […]

Make Your Boating Event Better

• For dealership events, it’s all in the specifics, so aim for the bull’s-eye! In recent A Bit of Optimism podcast with Simon Sinek, guest Phil Rosenthal, the star of “Somebody Feed Phil” and executive producer of “Everybody Loves Raymond”, shared a great line about how the hook is the specific. For example, how can […]

EasyCare Upgrades to MRAA Education Champion

MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims to deliver top-tier finance and insurance products, service training and business development support to marine […]

MRAA Helps Unlock Relief for Marine Businesses in Minnesota Lead Key Ban Reversal

MINNEAPOLIS, June 12, 2025 — The Marine Retailers Association of the Americas (MRAA) applauds the Minnesota legislature’s passage of H.F. 4, which included a provision that has relaxed the state’s previously enacted lead key ban. Unlock Minnesota Coalition The MRAA, as part of the Unlock Minnesota Coalition, comprised of Minnesota-based businesses, worked together to shepherd […]

How to Help Boating Customers Clear Hurdles

• Rapid Marine uses proactive approach to engage, educate and encourage Minnesota boaters about new boating safety law Imagine there are 10 hurdles in your way, standing between you and the finish line. If you’ve ever had a chance to run hurdles on a track team, staring down 10 hurdles, each measuring 42 inches high […]

Texas Boating Bill Protects Consumers, Retailers

• Senate Bill 1267 Increases Transparency in Boat Transactions MINNEAPOLIS, June 10, 2025 — The Marine Retailers Association of the Americas (MRAA), along with a coalition of recreational boating organizations, commends the state of Texas for enacting Senate Bill 1267, signed into law on May 27 by Gov. Greg Abbott. This bipartisan legislation, classified as […]

Why Marine Dealers Should Attend the American Boating Congress: Advocacy, Networking, Impact

By Liz Keener, MRAA Senior Director of Dealer Development During the opening night dinner at the American Boating Congress, organizers invited first-time attendees to stand up. There were dealers, manufacturer representatives and industry suppliers who rose from their chairs — and, of course, me. For 14 years, I had heard of this event — ABC […]

Black Boaters Summit Comes to 3 Cities this Summer

• MRAA Dealers Welcome to Participate Now in its third year, Discover Boating’s partnership with the Black Boaters Summit is expanding to three vibrant markets. Each major city is home to a strong and growing Black boating community: The Black Boaters Summit is an exclusive, RSVP-only lifestyle event designed to celebrate culture, community and the […]

Engage Customers, Encourage Boating

• Discover Boating Safe Boating Video Series — Empower boaters with confidence, safety and inspiration Discover Boating, in collaboration with Progressive Insurance®, has launched a fresh wave of safety videos designed to build trust, encourage on-water confidence and support the long-term growth of recreational boating. These five new videos are part of an ongoing commitment […]