MINNEAPOLIS, Dec. 17, 2025 — The Marine Retailers Association of the Americas has announced the formation of a “Dealership of the Future” Task Force, a multi-stakeholder initiative designed to confront the rapidly intensifying forces reshaping the marine retail business model and to provide dealers with a clear roadmap for long-term success. The creation of this […]
Tag: MRAA news
MRAA Invests in AI Innovation at digitalNow 2025 to Enhance Member Experience
The Marine Retailers Association of the Americas (MRAA) recently attended the digitalNow 2025 conference by Sidecar — a premier gathering of association leaders focused on harnessing artificial intelligence to drive innovation and improve member engagement. Through immersive sessions and collaborative networking, MRAA gained actionable insights to strengthen AIMIE, our intelligent member experience platform and refine […]
Regal Boats Upgrades to MRAA’s All-New Boat Brand Membership
New MRAA manufacturer-focused membership level provides turnkey access to Dealer Week and MRAA’s expansive dealer development programs.
MRAA Introduces Dealer-Manufacturer Scorecard Program
The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties. ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program. Designed to improve the customer experience by fostering meaningful conversations […]
6 New Partner Members Join the MRAA
MINNEAPOLIS, November 19, 2024 — The Marine Retailers Association of the Americas announces the addition of 1st Mate Logistics, Amplified People Solutions, Bonsai Media Group, Canopy Financial, Granfort USA Marine Distribution and My Financing USA as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with […]
MRAA Adds Freya Olsen to Growing Team
• Olsen assumes the newly created role of Senior Director of Engagement. MINNEAPOLIS, August 28, 2024 – The Marine Retailers Association of the Americas has hired Freya Olsen as its Senior Director of Engagement, the association announced today. With nearly 20 years of marine industry-based association experience, Freya brings a wealth of proven expertise in […]
MRAA Adds Three Partner Members in Boatmate Trailers, Rightboat, teamMarine
MINNEAPOLIS, July 31, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Boatmate Trailers LLC, Rightboat LDT, and teamMarine as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to […]
Blazer Boats Supports the MRAA as a Platinum Partner Member
MINNEAPOLIS — The Marine Retailers Association of the Americas announces that Blazer Boats has joined the MRAA for the first time at the Platinum Partner level. Through Platinum Partner Membership, Blazer Boats provide significant support for the association while receiving increased marketing exposure, Dealer Week benefits and the opportunity to contribute educational content. Commitments from […]
Jennifer Haning Named 2023 Kevin Lodder Scholarship Recipient
TAMPA, FL, December 6, 2023 — The MRAA Educational Foundation announced today that Jennifer Haning, Business Office Manager at Oak Hill Marina in Arnolds Park, Iowa, has been selected as the recipient of the 2023 Kevin Lodder Scholarship. The scholarship recipient was honored today at the MRAA Educational Foundation’s awards luncheon at Dealer Week, the […]
Annapolis Yacht Documentation, Brand Lab Gear, Maxima Boats USA, and Sea Pro Boats Join MRAA as Partner Members
MINNEAPOLIS, Nov. 6, 2023 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Annapolis Yacht Documentation, Brand Lab Gear, Maxima Boats USA and Sea Pro Boats as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers […]
