Kristen Frohnhoefer, President of Sea Tow Services International Inc. has been selected as the recipient of the thirty-four annual Darlene Briggs Marine Woman of the Year Award. The award was presented to Kristen by the 2019 award recipient, Sara Anghel, on Wedneday, Dec. 9, during the Marine Retailers Association of the Americas Awards Celebration. Part […]

MINNEAPOLIS, MN — Barletta Boats President Bill Fenech has issued a challenge to marine industry businesses to “step up” and support the Marine Retailers Association of the Americas financially. Watch the video challenge here. In what has otherwise been a record-setting year for the boat business, the MRAA’s annual revenue has taken a major hit […]

The Marine Retailers Association of the Americas has hired three new employees in Education Specialist Cecelia Pallotto, Content Manager Jerrod Kelley and Membership Manager Sherri Cuvala. “We are thrilled to welcome Sherri, Cecelia and Jerrod
 to our MRAA team and to bolster all of the great resources we create and contribute to this great industry […]

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine […]

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA today announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have […]

Grow Boating, Inc. merges into NMMA and Discover Boating Canada becomes part of NMMA Canada to allow for improved industry activation that leverages NMMA’s boat show portfolio and adds value to the industry’s investment in Discover Boating across North America   CHICAGO and MINNEAPOLIS —The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of […]

WASHINGTON, D.C. —  July 8, 2020 — U.S. Reps. Joe Morelle (D-NY-25), Jack Bergman (R-MI-01), Jared Golden (D-ME-02), and Pete Stauber (R-MN-08) today introduced the Providing Resources for Emergency Preparedness and Resilient Enterprises (PREPARE) Act, landmark bipartisan legislation that would give small businesses the opportunity to access much needed capital to invest in disaster resilient […]

MINNEAPOLIS —  July 6, 2020 — With first-time boat buyers flocking to boat purchases in record numbers and overwhelming dealers across North America, the buying and ownership experience is at risk. With this in mind, the Marine Retailers Association of the Americas has announced a new education series of insights and resources designed to help […]

MINNEAPOLIS – June 10, 2020 – The Marine Retailers Association of the Americas opened dealer registration today for Dealer Week 2020, to be held Dec. 8-11 in Austin, Texas, with a month of reduced rates, and a three-fold guarantee for attendees: Dealer Week will take place in 2020; if anyone attends and doesn’t learn anything […]

MINNEAPOLIS – June 9, 2020 – Tragedy has fallen upon Minneapolis, Minnesota, the United States and the world. On Monday, May 25, George Floyd was killed by police in an unjust, unfair and deplorable act of violence.   This is one act in a long series of violent acts upon the Black community that signifies […]