Marine industry veteran, Maxey Kenneth “Ken” Lovell, passed away July 6, 2021. “Ken Lovell has been one of the most significant contributors to the success of the MRAA since its inception nearly 50 years ago,” said Matt Gruhn, MRAA President. “Ken not only helped get MRAA on its feet in the early days, but he […]

‘Internet’s favorite psychiatrist’ and social media influencers join effort to promote nature’s wellness benefits ALEXANDRIA, Va. (June 7, 2021) — A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations […]

MRAA and Bonnier Partnership educates consumers and industry on the importance of Certified Dealership program and its Certified retailers MINNEAPOLIS — MAY 19 — The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation was an overwhelming success, capturing […]

As experts in dealer improvement, the Marine Retailers Association of the Americas recently hosted a webinar, showcasing turnkey solutions for manufacturers and suppliers within the boating industry. “Over the last 10 years, MRAA has transformed itself into an incredible dealer development resource,” explains Matt Gruhn, MRAA President. “Our team connects dealers with tools, templates and […]

The Recreational Boating & Fishing Foundation , the National Marine Manufacturers Association and the Marine Retailers Association of the Americas today announced their second-year collaboration on the industry-wide Get On Board consumer marketing campaign to recruit and retain new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to […]

MINNEAPOLIS — Dealers attended Dealer Week virtually in 2020, but that didn’t mean they couldn’t learn together with their teams — and a special promotion to help them do just that was awarded a Neptune Award by the Marine Marketers of America. The Neptune Awards, now in its 13th year, annually honors excellence in marine […]

MRAA today released its Annual Impact Report, which shows that dealer engagement with the association rose to record levels during 2020. “Being there for dealers in a year like 2020 is exactly why MRAA exists,” said Mike Davin, Brand Director at MRAA. “When we reviewed MRAA’s engagement numbers, we were really honored how many dealers […]

Rob Soucy to serve as the chair of the Marine Retailers Association’s Board of Directors The Marine Retailers Association of the Americas has announced its Board of Directors for 2021, including new chairman, Rob Soucy, President of Port Harbor Marine. Soucy has served on the MRAA Board of Directors since 2006, most recently as the […]

Monthly Program Available to Silver and Gold MRAA Members for Team Development   MINNEAPOLIS, January 26, 2021 — The Marine Retailers Association of the Americas announced today that it will launch a new monthly educational series, Training ‘N’ Tactics (or “TNT” for short), to provide training and foster team development for member dealers.   “This […]