• MRAA staff, board and strategic partners set updated priorities for the association’s work in serving North American dealerships MINNEAPOLIS – The Marine Retailers Association of the Americas finalized a three-year strategic plan that seeks to further strengthen how the association fuels the success of the marine industry. Through expanded dealer training and educational programs […]
Tag: MRAA
MRAA Adds Two New Partner Members in January
MINNEAPOLIS, — The Marine Retailers Association of the Americas (MRAA) announces two additional supporting organizations to its growing list of MRAA Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine […]
MRAA Announces 2023 Board of Directors, New Chair
MINEAPOLIS – The Marine Retailers Association of the America has announced a new roster of board members, as well as a new Chair of the board. Jeff Strong, President of Strong’s Marine in New York, has been named the Chair of the MRAA Board of Directors. Strong has owned Strong’s Marine since 1992, growing the […]
RDS Reinsurance Symposium
INDIANAPOLIS – Relentless Dealer Services (RDS), recently announced its “RDS Reinsurance Symposium,” for auto, marine and RV dealerships. “Every day as our team travels throughout the country, we hear questions from dealers interested in learning the detailed opportunities with reinsurance,” said Jamison Carrier, RDS President. “We’ve designed this event specifically to answer those questions.” Although […]
Marine Industry Insights: Boat Values, Seasonality and Prepping for a Return to the Norm
• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the Current Marine Market By Drew Mick, MRAA Data Specialist Drew Mick: The overview suggests that boat values started 2022 high but then flipped in the latter part of the year. This is in stark contrast to […]
MRAA Board of Directors Announces 2023 Advocacy Priorities
MINNEAPOLIS, January 27 – The Marine Retailers Association of the Americas’ Board of Directors announces its 2023 legislative and regulatory advocacy priorities as recommended to them by the Advisory Council of Marine Associations’ (ACMA). ACMA, an integral part of the MRAA’s advocacy efforts, was created to advise the MRAA on its annual policy agenda and […]
Competing on Price: Stop Playing a Losing Game
• Customer Experience – A Winning Strategy in a Softening Market By Liz Walz “Competing on price is a loser’s game … Competing on product has also become really difficult.” So writes customer experience expert and Dealer Week 2022 Opening Keynote speaker Dan Gingiss in the introduction to his book, “The Experience Maker.” So how […]
J.D. Power, MRAA to Create Quarterly Market Insights
• Collaboration will help marine dealers make better business decisions through quarterly market insights reports and analysis MINNEAPOLIS, January 9 – The Marine Retailers Association of the Americas (MRAA) announced today a new data-driven partnership with J.D. Power – Specialty Vehicles. This collaboration between J.D. Power and the MRAA will help marine dealers make better […]
Find Your Salesperson Superpower
• Best Practice for Overcoming Price Objections: Listen to Your Customers More Than You Talk By Bob McCann Many salespeople are conversationalists. That’s a great asset since you’re dealing with new people every day. But to make a sale, you must also be an excellent listener. Listening is the best way to learn how to […]
2023 Boat Show Season Underway
• Week One of the New Year Brings With it Boats Shows, Dealers & Shoppers The 2023 boat show season kicks off this week. There’s the Discover Boating Nashville Boat Show, which runs Jan. 5-8 at the Music City Center in Tennessee. Many boat shows are back on the docket this year, including nearly a […]