• New initiative designed to equip dealers with expertise & tools to enhance service departments and drive business growth

Volvo Penta is working together with the Marine Retailers Association of the Americas (MRAA) to increase its education offerings beyond Volvo Penta’s already robust library of trainings to help dealerships develop additional competencies.

The collaboration starts early this year with the introduction of the Service Management Certification (SMC), built in partnership between MRAA and the American Boat & Yacht Council (ABYC). The program reinforces a shared commitment to advancing the marine industry by providing dealers with the resources needed to strengthen soft skills and deliver exceptional customer service. New training modules include key topics like time management, communication, onboarding and performance management.

“As one of MRAA’s 12 Strategic Partners, Volvo Penta is dedicated to fostering strong relationships and supporting dealers in their efforts to improve customer satisfaction,” said Magnus Gedda, director of competence development at Volvo Penta. “We encourage our dealer partners to leverage this program to optimize their operations, implement proven service strategies and build long-term customer loyalty.”

Elevate Service Expectations
The Service Management Certification program offers comprehensive training in both leadership and operations, ensuring dealers are equipped with a varied skillset beyond technical expertise and knowledge to provide superior customer support.

“Having strategic partners like Volvo Penta on board solidifies the strong network of support we have in place for this program,” said Liz Keener, MRAA Senior Director of Dealer Development. “Through the certification process, dealers gain valuable opportunities to achieve peak performance, enhance service operations and improve customer satisfaction – helping to drive long-term success and growth across the marine market.”

Learn More in Live Webinar
The Service Management Certification program will kick off with a live webinar at 1 p.m. EST, on Wednesday, March 12. This session, hosted by Service Management Certification instructor Valerie Ziebron, will provide insights into the certification process and its benefits for service operations, including optimizing operations, boosting customer loyalty and improving performance.

Key program components include:

• An 11-course online training program with a downloadable workbook
• A printed study guide for long-term reference
• A proctored certification exam, developed with input from experienced service managers across dealerships, marinas and boatyards

Get Started Today!
Dealers interested taking advantage of the first steps in broadening service management skills by achieving Service Management Certification are encouraged to register for the webinar and explore training resources by visiting MRAA.com/volvo_penta_smc.

---

Contacts: