Become Certified in Service Management - Leading Teams, Driving Results

Designed to strengthen your leadership and equip you to elevate your service department and marine business to higher levels of performance.

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The Impact of Service Management: Your Role, Your Results​

Service Managers are key to a dealership’s success, shaping positive customer experiences and fostering long-term trust.
Your ability to successfully manage the shop’s performance is critical to customer loyalty, employee retention, and the dealership’s stability and health. Service Management Certification was built for you in partnership between the Marine Retailers Association of the Americas (MRAA) and the American Boat & Yacht Council (ABYC). It is designed to help you improve as a leader and arm you with the knowledge, skills and tools to guide your service department and your entire marine business to higher levels of performance.

Why Join with Volvo Penta?

Volvo Penta is one of MRAA’s 12 Strategic Partners, organizations that believe in MRAA’s mission to give their dealers the tools, resources and education that they need to succeed. As an organization focused on service training, Volvo Penta supports MRAA/ABYC’s Service Management Certification program and hopes its dealers can find the training within the program to strengthen their service departments.

The next training opportunity begins on March 12, 2025
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What You'll Gain from this Certification

Master essential skills to drive results and elevate your dealership's performance.

Achieve Peak Team Performance

Empower your staff with clear direction, accountability frameworks, and a culture of continuous improvement.

Drive Operational Excellence

Implement proven systems to enhance scheduling, workflow management, and overall service efficiency.

Lead with Confidence

Develop leadership strategies that inspire trust, improve communication, and boost morale across your team.

Build a Stronger Bottom Line

Learn how to manage budgets, optimize shop capacity, and make data-driven decisions that increase profitability.

Strengthen Customer Trust

Cultivate a service experience that fosters long-term customer relationships and solidifies your dealership’s reputation.

What You'll Gain from this Certification

Master essential skills to drive results and elevate your dealership's performance.

Achieve Peak Team Performance

Empower your staff with clear direction, accountability frameworks, and a culture of continuous improvement.

Drive Operational Excellence

Implement proven systems to enhance scheduling, workflow management, and overall service efficiency.

Lead with Confidence

Develop leadership strategies that inspire trust, improve communication, and boost morale across your team.

Build a Stronger Bottom Line

Learn how to manage budgets, optimize shop capacity, and make data-driven decisions that increase profitability.

Strengthen Customer Trust

Cultivate a service experience that fosters long-term customer relationships and solidifies your dealership’s reputation.

Start Your Certification Journey

How The Program Works

Designed for flexibility, the Service Management Certification program fits into your busy schedule and helps you implement real-world improvements.

The Service Management Certification program runs for 90 days. It is structured into easy-to-follow modules, offering the flexibility to learn at your own pace while providing key takeaways that you can immediately apply in your service department as you progress through the program.

11 Online Training Courses

Start off with 90 days of access to your 11 courses and downloadable workbook. Each course features individual modules, some as short as 10-15 minutes.

Study Guide

Receive your own printed study guide. You can tap into this guide throughout your training to help prepare you for the exam. Afterward, use it as a life-long reference tool.

Certification Exam

Take a proctored certification exam. Achieve your Service Management Certification and gain the confidence for yourself and from your team that you are able to successfully guide your department.

Program Pricing

MRAA Members

$1,475

Non-Members

$2,250

Includes:
  • Enrollment in Service Management Certification
  • 90 days of access to 11 online training courses
  • Downloadable workbook that includes service management tools, resources, process maps and templates
  • Study guide as a life-long reference
  • Certificate upon completion and passing of proctored exam
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Take the Next Step in Your Career

Fill in your details to connect with MRAA and earn your Service Management Certification to make a tangible difference in your dealership's success.

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Frequently Asked Questions

Got questions? We've got answers.

The program runs for 90 days, but most can complete it is less because of the flexibility in schedule and training tools to complete the course on your own time. 

Yes, the certification exam is proctored to ensure fairness and professionalism. You will have 30 days upon completion of the training courses to prepare and complete the exam. 

You’ll have access to an online toolbox, additional resources, and expert guidance throughout the program.