If I were to ask you, “What type of business do you own?” you would probably say something like: “We sell and/or service boats!”

But that’s NOT really the business you’re in. 

First and foremost, you’re in the business of customer acquisition.

Because you can’t sell and service boats if you don’t have buyers.

Duh. It’s pretty obvious, right?

And yet, most dealers dedicate a minimal percentage of their time and energy to their marketing. And they don’t have a plan.

What about you?

How much time have you dedicated to your marketing strategy?

I’m challenging you today to shift your paradigm. Marketing is the driver of your dealership business.

Your marketing impacts both the QUANTITY and the QUALITY of your customers.

It’s time to get serious about your marketing. You need to have a plan.

You need to commit time and/or resources to the execution of that marketing plan.

No matter “what you do” in your business – if you can’t attract the right customers, you can’t do it.

Give your marketing the time and attention it deserves. That’s my challenge to you as we move into 2024. Please feel free to reach out to me if you’d like some help.

About the Author: Danny Decker is an author, speaker, serial entrepreneur and marketing consultant. Danny is a frequent speaker, Dealer Week educator, a contributor to Forbes.com, and hosts the Marketing Simplified Podcast. His book, “Marketing Simplified,” is currently available on Amazon.com and other retailers. Learn more, download a free marketing resource and connect with Danny at www.DannyDeckerMarketing.com.

More Danny Decker marketing tips are available at MRAATraining.com.