Day: January 25, 2012

New Study Finds Take Me Fishing™ Campaign Motivates Decision to Boat & Fish

Campaign continues to achieve high levels of brand awareness and advertising effectiveness ALEXANDRIA, Va. – A new study released by the Recreational Boating & Fishing Foundation (RBFF) reveals that RBFF’s Take Me Fishing™ brand and Take Me Fishing advertising continues to achieve high levels of awareness, and that the campaign is positively affecting decisions to […]

Tax extenders letter signed by MRAA

The following is a letter that the MRAA signed on to and was recently delivered to every member of Congress. The letter urges extension of the tax provisions that expired at the end of 2011. The letter is signed by more than 1,500 businesses, associations, community development organizations, and non-profit organizations. This letter was nearly […]