The industry will unveil its brand-new Discover Boating (DB) campaign this Friday, March 28, and it’s important that Marine Industry Certified Dealerships are primed to take full advantage of the benefits that come with it. The new campaign’s objective is simple: To grow awareness of and build a positive perception around boating. The plan for […]

Welcome Lindsey Johnson, the new content manager for the MICD Program. Johnson will be responsible for helping raise awareness of MICD for industry and consumer audiences alike. She comes to the program with more than 13 years professional experience in the marine industry, as both a journalist/editor and communications/PR professional, having worked for trade and […]

Unless you’ve been living under a rock, you know that social media sites (Facebook, Twitter, Instagram, Google+, YouTube, etc.) are where it’s at. They’re probably the best places to connect with customers and interact with them on a personal level outside the dealership. Take advantage of valuable social media outlets to promote your MICD status. […]