Boat dealers and manufacturers are beginning to feel the impact of the worldwide trade conflict. As the Trump administration continues to levy tariffs on materials, products and components vital to the recreational boating industry, the ripple effects have reached the retail level in the form of additional surcharges, delays, and even cancelled orders. In a […]
Day: August 16, 2018
Are You On Board With BoatPAC?
BoatPAC is the recreational boating industry’s political action committee. It works by bringing all industry segments together to support candidates running for Congress who will represent and protect the interests of the recreational boating industry on Capitol Hill. But we need your help. Each year, we update our compliance records to ensure that we have […]
Take the time to understand your customers
A couple months ago I bought my first brand-new motorcycle. In the process, I visited five different dealerships and had five vastly different experiences. The reason I bought from the fifth? The salesperson got me. My first interaction with Bryce was through a quote request form on the dealership’s website. He responded quickly, giving me […]
Dealer to Dealer: August
What is the most impactful lesson you learned about consumers during this selling season? “That everything I thought before about consumers is still true…when people feel like they have money and economy is good, whether they really can afford it or cannot, they wish to spend money and spend it less frugally.” – Ray Fernandez, […]
