boats.com, the world’s largest online publisher of marine content, today announced the launch of their redesigned boat shopping platform. The new boats.com reflects a reimagined boat shopping experience, while addressing one of the industry’s biggest challenges: keeping boat shoppers, particularly first time boat buyers, in the purchase funnel. According to Discover Boating, 64% of Americans […]
Day: October 17, 2018
Boating Industry PAC Reaches Fundraising Goal
BoatPAC, the federal political action committee of the MRAA and the National Marine Manufacturers Association, exceeded its 2018 fundraising goal of $200,000, raising nearly $202,000 from 348 donors. That figure is up from $154,000 and 312 donors in 2017. BoatPAC supports the election of candidates to the United States Congress who are strong advocates for […]
The Top 4 Courses on MRAATraining.com and Why
Being a member of the MRAA offers a wide variety of educational opportunity. But with roughly 100 courses in the online learning system, where do you start? How about the top four most viewed courses on MRAATraining.com?” Make Customer Service Your Competitive Advantage, with Theresa Syer If you think you’re getting by viewing customer interactions […]
