On Wednesday, February 27th, the Congressional Boating Caucus and representatives of the recreational boating industry presented the “Boating Industry Briefing: Jobs, Businesses, and the Economy”. It also served as the official release of new economic data from the National Marine Manufacturers Association, and that data indicates that the boating industry generated $170.3 billion in spending […]
Day: February 27, 2019
Outdoor Recreation Industry Welcomes the 116th Congress, Celebrates Early Wins
The Outdoor Recreation Roundtable (ORR) hosted a reception for the 116th Congress and celebrated the monumental steps its members have already taken to grow the outdoor recreation economy and provide access to America’s great outdoors. The ORR, which MRAA is a founding member of, is America’s leading coalition of outdoor recreation trade associations and organizations […]
Good Thing I Knew What I Wanted…
Good thing I knew what I wanted… Because the sales person I worked with to get my new compact SUV didn’t know much about the product or the sales process. Here is my experience when buying a new vehicle recently. Be warned, this could be happening at your dealership. In the end of last year, […]
MRAA Surpasses 2018 BoatPAC Fundraising Goal
BoatPAC is the recreational boating industry’s political action committee. Since 2015, MRAA and NMMA have to support candidates running for Congress who will represent and protect the interests of the recreational boating industry on Capitol Hill. Last February, MRAA pledged to raise $20,000 from within the retail sector. In the 2018 calendar year, the MRAA […]
Dealer to Dealer: February 2019
Did you do something different at your boat show(s) this year? How did it turn out? We created a different layout from our normal. We brought more pleasure boats and less fishing boats. We also put are higher dollar boats out front and center. Not toward the back. This seem to get more traction than […]
First Year of Continuous Certification Receives Rave Reviews
The Marine Industry Certified Dealership (MICD) program recently wrapped up its first full year of programming, and dealers have shared extremely positive feedback for the curriculum. The Continuous Certification program replaces the previous Re-Certification process. Instead of simply checking the same boxes each year to remain Certified, dealers now complete a year-long education program […]
