What is the most impactful lesson you learned about consumers during this selling season? “Consumers are more than ever confused about what a boat costs. Some manufacturers post a (too low) retail selling prices then hide the additional fees which make the customer irate in the dealership. Bottom line dealerships with less than 5% net […]
Day: October 22, 2019
Continuous Certification Launches Q4 Course on Customer Experience
The Marine Industry Certified Dealership’s Continuous Certification program has released its fourth quarter course “Supercharge Your Customer Experience” with Theresa Syer. In Q4, Syer teaches dealers about customers’ Emotional Motivators and how dealers can influence those motivators using Key Emotional Drivers. The goal? To improve your customer experience; create loyal, raving fans; and sell more […]
New York to Sue Over Lake Ontario Flooding
On October 9, The New York State Department of Environmental Conservation filed a lawsuit against the international body charged with regulating water flows between the United States and Canada, including the St. Lawrence river and the Great Lakes. The lawsuit argues that the International Joint Commission must compensate the state for the approximately $1 billion […]
New Hampshire to Create Office of Outdoor Rec. Industry Development
New Hampshire joins 16 other states by launching the Office of Outdoor Recreation Industry Development to be housed in the state’s Department of Business and Economic Affairs. Outdoor recreation is a $2.7 billion industry in New Hampshire, making up 3.3% of the state’s economy – well above the national average. “The creation of this office […]
Trump Administration Announces Plans to Boost Corn-Based Ethanol
Earlier this month, the Trump administration announced plans to direct the U.S. Environmental Protection Agency (EPA) and the U.S. Agriculture Department to take steps to close the demand gap faced since granting waivers to oil refineries. This move will effectively force larger refineries not currently granted waivers to increase how much ethanol they blend into […]
