Day: February 12, 2020

MRAA files comments on Florida Keys National Marine Sanctuary

On Friday, January 31, MRAA submitted comments to the National Oceanic and Atmospheric Administration’s (NOAA) in response for its request for industry comments on its Draft Environmental Impact Statement for the Florida Keys National Marine Sanctuary: Restoration Blueprint. The Florida Keys National Marine Sanctuary is a significant destination for millions of recreational boaters and anglers […]

The Employee Process

Intent: To assure that dealers are taking care of their staff. Employee satisfaction leads to customer satisfaction. Certification Requirements: An employee handbook… check! Branded clothing and/or name tags… check! Performance evaluations… check! Quarterly Management Review process… check! Process Improvement Reports… check! As part of the Certification program, we want to make sure that your employees […]

Dealer to Dealer: February 2020

How do you and your team inspire prospects and customers to trust you? “Lasting trust is accomplished over time. If you view your walk ins and leads like “just a number” you are going in the wrong direction. Helping a client find what truly fits their needs and not trying to cram them into your […]

26 Dealerships Achieved Marine Industry Certification Status in 2019

The Marine Retailers Association of the Americas is pleased to announce that 26 dealership locations achieved the Marine Industry Certified Dealership status in 2019. The Marine Industry Dealer Certification Programs provides marine retailers with a customizable blueprint to help establish efficient and effective processes. The program offers tools to engage your employees in a business’ […]