There’s a lot of confusion in the marketplace right now. Is your dealership open? What are you doing to keep me, as a buyer, safe? Should I buy a boat, book a service appointment, or buy parts or accessories from you right now? The easiest — and most sincere — way to communicate messages to […]

As people start practicing social distancing by getting out on their boats, they’re going to need service. I talked to one dealer in Florida yesterday who said her service business is booming because people want their boats prepped; they need their 100-hour service; and they’re using their boats enough to need some other repairs and […]

People are stressed. People are worried. People are concerned. Now is a great time to showcase the benefits that come with boating. It might be hard to remember this, as we’re all just as stressed as everyone else. But think about all of the ways boating can cure those quarantine ills. Boating is a stress […]

Communicating with customers right now is complicated. From your end, you want to sell more boats, book more service appointments and increase revenue (or at least stop it from slipping too low), so you can pay your staff and keep the lights on. But it’s a sensitive and confusing time in the world, so any […]