Smoker Craft, Inc. has made a significant donation to the Marine Retailers Association of the Americas in support of Dealer Week and educational programming for its entire dealer network. While the Smoker Craft executive team of Doug Smoker, Peter Barrett, and Phil Smoker noted their desire to support MRAA financially with a significant donation, they […]
Day: October 21, 2020
First-Of-Its-Kind ‘Get On Board’ Campaign Makes Historic Impact on Fishing & Boating Industry
This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest […]
CSI Tracking & Trending: How did you do?
Intent: One of the pillars of Certification is customer service. Certified Dealers need to understand how their CSI numbers are trending alongside their peers carrying the same brands and other dealers in the industry. If the numbers aren’t up to national standards, they need a plan to address and remedy this. If you are […]
