• Week One of the New Year Brings With it Boats Shows, Dealers & Shoppers
The 2023 boat show season kicks off this week. There’s the Discover Boating Nashville Boat Show, which runs Jan. 5-8 at the Music City Center in Tennessee. Many boat shows are back on the docket this year, including nearly a dozen brought to you by Discover Boating.
That means your sales and marketing teams can use these gatherings as way to connect, re-connect and introduce the boating lifestyle and ownership to customers all over North America. Help them discover why life on the water is a rewarding and healthy experience.
Discover Boating, powered by NMMA and MRAA, will provide a more connected experience for show attendees and exhibitors alike in 2023. Its marketing campaigns have been designed to reach a broad audience and welcome the next generation of boaters by attracting outdoor enthusiasts, loyal boaters and future boat owners. The 2023 Discover Boating boat and sport shows will also feature more prominent branding both onsite and online. This was part of a major rebranding initiative launched last year by Discover Boating.
Discover Boating has thought hard about how to appeal to a wide-ranging audience and offer the best possible customer experience, with inclusive messaging that invites everyone to share in the boating lifestyle. Here are just a few examples:
The new Discover Boating Boat & Sport Show Promotional Toolkit can help businesses promote their presence at the Discover Boating shows via social shares, web posts, eblasts and more using the new branded marketing assets. They include Discover Boating show logos specific to each market.
- Introduction of “Beach Club” Consumer Experience in Chicago & New York
Announced over the holiday break, the new Discover Boating Beach Club will bring the summer vibe by creating a unique experience for both newcomers and avid boaters. This means live entertainment, celebrity chefs, mixology demos and samples, live DJ sets, wake-surfing demos and test rides, and more. Visit ChicagoBoatShow.com/features to get a glimpse of what’s in store at Chicago’s Discover Boating Beach Club.
This valuable tool helps consumers find boat dealers that are close to them. Marine Industry Certified Dealerships get top billing in the tool that is designed to connect boat sellers with boat buyers and create a seamless customer experience.
Prior to the 2023 Discover Boating boat show season, NMMA launched a new digital platform, Discover Boating® Boat Finder. Consumers can find the brands and models that match their unique needs and help them locate the product. They can take an immersive dive into their preferred models’ features, connect with the boat brand websites and learn where to find their selected boat at an upcoming show and connect with a dealer before they attend the event.
- Online Resource Center (B2B.discoverboating.com)
These resources, including Apps, videos, images and interactive tools, exist to help dealers and industry stakeholders inform, educate and excite their customers about the boating lifestyle.
Boat Finder’s Boat Loan Calculator is another valuable tool available to consumers to help them shop for and purchase a vessel. Summit Finance Group has come on board as official sponsor of Discover Boating Boat Finder’s Boat Loan Calculator for 2023 boat shows. Summit Finance Group will attend each show, meet with attendees and will assist in the boat financing process.
As you can clearly see, the Discover Boating brand is more front and center at boat shows with its branding and consumer connectivity. From searching for a boat, finding a dealer, understanding how much boat they can afford, shopping for a boat and attending a boat show in person to see, feel and buy their dream vessel, Discover Boating is serving as a guide for consumers. This goes for boating devotees and newcomers alike thanks to a welcoming and immersive experiences that make boat shopping fun. And beyond that, Discover Boating also includes post-sale educational guidance for operation and ownership.
2023 is a great year to learn more about how Discover Boating can help your business and help the next generation to … discover boating. Reach out if you have any questions.