The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]
Day: October 24, 2023
Gathering to Share Recreational Boating Priorities in Massachusetts
• Recreational Boating Industry Meets with Paul Jahnige, Director of Massachusetts Office of Outdoor Recreation By Chad Tokowicz, MRAA Government Relations Manager Last week members of the recreational boating industry met to welcome Paul Jahnige as the inaugural Director of Massachusetts’s Office of Outdoor Recreation (OREC), making the Bay State the 18th state in the […]
