• Expands Spectrum Gel Training Programs By James Mitchell, Managing Director Spectrum Color Spectrum Color’s journey began with a strong focus on direct marketing to boat manufacturers, which helped us build valuable industry relationships and gain access to exclusive dealer meetings and detailed color data. These early advantages laid the groundwork for our long-term success […]
Day: February 9, 2026
Boat Show Follow-Up That Converts Interest into Sales
By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on the show floor is undeniable, […]