Aquire More Customers with Digital Marketing
To ensure your marine dealership thrives in today’s digital-first marketplace, it’s crucial to get your online marketing efforts right. Digital marketing can help you to establish and deepen customer connections, building trust and earning the sale. In our omnichannel world, digital marketing complements in-person interactions and touchpoints, allowing you to improve customer experience.
By incorporating content-rich emails, targeted ads, interactive social media campaigns and web sites, you help expand your dealership beyond the physical showroom and create a customer journey by meeting them where they are at. Your objective? Establish more and stronger boat buyer and owner connections so you can earn leads and, ultimately, sales.
Survey: Acquiring New Customers Using Digital Marketing
Learn from other dealers and use the same tactics they are using to acquire more customers through digital marketing
BLOG
What Business Are You Really In?
It’s time to shift your paradigm. Because you sell and service boats, you need to be serious about marketing and the effort your dealership is making to acquire more customers. That’s where having a marketing plan in place to attract the right customers can make a world a difference for your business.
BLOG
Discover Boating Drives Introductions Across Digital Touchpoints
To successfully achieve its mission, Discover Boating shares how it uses digital touchpoints, or introductions, to connect potential and current boaters with manufacturers and dealers.
DEALER WEEK 2023 COURSE
Use Facebook & Instagram to Generate Leads That Turn into Buyers
With continuing marketplace shifts, it’s imperative and urgent to capture quality leads that match up with the new and pre-owned inventory in your showroom and on your lot. However, we understand that marketing and advertising these days can feel like a roll the dice. You want cost-effective promotion if you’re going to invest in the promotion of your products, services and dealership brand. And delivering leads that turn into buyers is an absolute necessity. That’s why we turned to Danny Decker for this Dealer Week Online session on Facebook and Instagram advertising — watch it today!
BLOG
Six Ways to Dominate in 2024
Inflation is making boating unaffordable. Interest rates are making boat sales impossible. Inventory levels are too high. Media negativity, with all this talk of a looming recession, is killing consumer confidence. If you believe that all of these things will prevent you from being successful in 2024, well, you’re probably right. If, however, you believe that you can stay above the negativity, you can write a different script. A Soundings Trade Only column by MRAA President Matt Gruhn.
GUIDE
The Guide to Navigating 2024
Learn tactics to improve your business in 2024 with this new MRAA guide loaded with resources, best practices and tools to help you acquire more customers.
“Attract Customers and Grow Your Business” is Strategy No. 8 and covers topics from Optimizing your Google Business Profile to knocking off sales team rust to buyer motivation and common marketing mistakes to avoid.
BLOG
7 Digital Marketing Strategies to Help Your Dealerships Acquire More Customers
In order to stay competitive in the ever-evolving marine retail landscape, you have to invest in digital marketing. Your dealership’s ability to adapt and master your digital footprint can help you better connect with customers and sell more boats.
BLOG
7 Ways to Enhance Your Dealership’s Online Presence
We all live in a digital world, carrying around mini computers in our hands. That’s why it’s vital to establish an online presence for your dealership and brand, and support modern customers, meeting where they are. By interweaving online shopping with your brick-and-mortar processes and support, you can help build trust, generate leads and boost your sales.
DEALER CASE STUDY
E-Newsletter & Customer Engagement
Proven tactics and business practices to help your dealership enhance its e-newsletter to ramp up customer engagement. MRAA Member Len’s Cove Marina shares some of its best practices for success to help you grow your digital marketing and customer connections.
DEALER CASE STUDY
Be the Resource for New Boaters
Attracting new buyers is essential in the effort to get more people on the water and keep them there. Improving boat sales, website traffic and matching the increased consumer demand for online information is critical to the success of your dealership. Now is the time to dedicate time, energy and resources to customer interaction and acquisition.
Training ‘N’ Tactics
How to Hold Your Digital Accountable
The goal of digital marketing is to acquire leads for all your dealership’s revenue centers. Chances are you’ve invested in building an attractive website and have created videos and social content to generate leads for your store. But are your results worth your time and money spent? In this TNT course with host Jerrod Kelley, we revisit Rich Delancey’s course that shares best practices for collecting and analyzing your digital marketing performance. He also provides you with strategies to procure more leads.
Silver & Gold Members ONLY:
Not a Silver Member? Learn more about Silver Membership!
ONLINE COURSES
Texting Dos, Don’ts and How to Make It a Win-Win
Take a deep dive into the best way to use text messages to communicate with customers (and potential customers) while exploring scripts, team practice sessions and privacy rules with Bob McCann, MRAA Lead Certification Consultant.
Why Aren’t We Doing That? The Low Hanging Fruit of Digital Advertising
You need to have your marketing geared to your dealership’s current-and-unique needs. Learn sensible practices for fortifying your digital house so you can capture the low-hanging fruit of digital marketing from digital marketing expert Tim Schmidt to help you capture the low hanging fruit of digital marketing.
Dealer Case Study – Pre-Owned Boat Photography and Video
More consumers are making the sales process virtual, exploring digital avenues prior to contacting your team. Learn from an MRAA Certified Dealership, N3 Boatworks, about how it approaches the online marketing of its pre-owned boat inventory by using photos and videos to move units.
Bring in Business with Local Digital Marketing
It’s vital for your dealership to explore and implement a local digital marketing strategy. In this comprehensive digital marketing case study, learn how one retailer spent its marketing budget and what produced results. It’s time to make decisions on where to spend your time and money.
Optimize Sales Lead Performance for Maximum Return
You’re investing in digital marketing and producing leads, so it’s important how you respond to them! Don’t correctly, you not only produce results, but also create a stronger customer experience. You want to avoid making the wrong impression. This course shows you effective methods to connect with today’s boat buyers and service customers.
Amp Up Your Email Marketing
What steps can you take if your dealership’s email marketing efforts have not evolved into a hyper-targeted, highly measurable resource? This session will help you make your store’s digital tool better so you can grow and maintain a database, generate leads and connect with and nurture customers more powerfully.
