MINNEAPOLIS –Best-selling author and renowned sales and leadership guru Jeffrey Gitomer has been named the keynote presenter at the 2013 Marine Dealer Conference & Expo in November.
Author of four New York Times best sellers and 11 books in all, Gitomer has sold millions of copies of his books worldwide. His sales and leadership expertise reaches millions of people every week through his syndicated column, Sales Caffeine ezine, corporate seminars, public seminars, webinars, and, of course, his books.
“We are incredibly excited to bring such a well-known, high-level speaker to the MDCE,” says Liz Walz, Director of Membership and Education for the Marine Retailers Association of the Americas, which produces the annual event in partnership with Boating Industry. “We promised we would deliver the strongest educational line-up in the MDCE’s history this year, and bringing Jeffrey Gitomer is a giant step toward delivering on that promise.”
In his keynote presentation, Gitomer will map out cutting-edge strategies that your business can adopt to attract and keep today’s consumers. He will offer insights into how you can set your business apart from the competition and how you can coach your team to deliver what Gitomer describes as symphonic harmony.
“When you and your employees know your individual talents and practice using them to win the sale and deliver a memorable customer experience,” Gitomer explains, “your team can perform at its peak. That’s what will win you the revenue increases, the boost in customer loyalty, and the advantage in the marketplace that you seek.”
Whether you are a marine dealer, manufacturer, distributor, sales representative or service provider, Gitomer’s message will provide critical takeaways to help you drive success immediately. His sales and leadership expertise has been retained by the likes of Coca-Cola, BMW, IBM, Wells Fargo, and hundreds of others.
“It has become a cornerstone of the MDCE to provide outstanding presenters, but we believe that adding Jeffrey Gitomer to the mix takes the entire educational line-up to a whole new level,” says Jonathan Sweet, Editor-in-Chief of Boating Industry. “The MDCE’s continued growth, both in dealer attendance and the support of exhibitors and sponsors like that of this year’s educational sponsor, the National Marine Distributors Association, are what make it possible to build an agenda like the MDCE has to offer this year.”
The MDCE offers more than 20 core educational sessions, including Gitomer’s keynote presentation, which starts at 5 p.m. on Monday, November 18th. For those dealers that want to dig even deeper into the factors that will most impact their businesses in the year ahead, the newly added MDCE Pre-Conference Workshops on Monday morning will enable them to construct a plan in areas like dealership management, boat show sales, service menus, search engine marketing, and the customer experience. Over the following days, individual sessions in the MDCE’s three educational tracks will help attendees enhance their plans for 2014.
The MDCE is scheduled for Nov. 17-20, 2013, at the Orange County Convention Center in Orlando, Fla. It has attracted an increasing number of dealers every year since 2007, and this year, the event attracted more than 250 registrants prior to the May 1, a record for the event. The most registrants MDCE had ever accumulated prior to May 1 was 92 in 2012.
About the Marine Dealer Conference & Expo
The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. As the marine industry’s only dealer-specific educational conference, the MDCE features an in-depth line-up of educational topics, a full-featured expo hall, and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. The MDCE is co-produced by the MRAA and Boating Industry, and it offers pre-conference workshops, a keynote presentation, three tracks of educational content, and more than 20 sessions in all. It will be held Nov. 17-20 at the Orange County Convention Center in Orlando, Fla. Learn more at www.mraa.com/event/MDCE.
