MINNEAPOLIS — July 27 — The Marine Retailers Association of the Americas announces Basta Boatlifts has joined as a Partner Member.  

“The MRAA is an invaluable tool for boat dealers, providing in-depth training and resources. We whole-heartedly
 support its mission and believe what it offers members strengthens the marine industry and adds to the enjoyment customers get from boating,” said Bryce Hansen, Owner and President, Basta Boatlifts. “At Basta Boatlifts we are passionate about quality
 and know we can add a product line to dealers that will complement their current offerings. Customers expect the best of everything when purchasing a high-end boat or watercraft; why should their boat lift purchase be any different?” 

Basta Boatlifts began as a family of dock builders on a mission to build things better. Industry innovations started small, with solar-powered boat lift remotes and small PWC lifts. In 1993, Basta forever changed the industry with the creation of
 the Over-Center™ gravity locking design on a hydraulic-powered boat lift. Basta is the only manufacturer to give customers a choice of material for their boat lift: aluminum or galvanized steel. The aluminum lifts feature custom extrusions, while
 the galvanized steel lifts offer enhanced protection and stability for docks in deep and rough water. Most Basta lifts feature a single-cylinder design that offers smoother motion, full-contact bushings at every pivot point to absorb stress and wear,
 and the thickest rubber bunks to support a vessel’s running surface.  


“We’re active members of the WSIA and the Seattle Boat Show Committee, and sponsors of grassroots watersports events such as the Thigh High Wake Series,” added Hansen. “Basta understands current demand and supply chain challenges are disrupting dealers’ normal
sales cycle in the U.S. For those looking for another profitable revenue source, adding Basta to their portfolio might make sense.”


Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry.
 Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.


“We’re excited to add Basta Boatlifts as a Partner Member with the MRAA,” said Allison Gruhn, Director of Business Development. “We value its support, as it will help MRAA continue to supply valuable resources and educational tools to help dealers find
 more success and earn their customers’ trust.”

About Bast Boatlifts
Basta Boatlifts is the leader in hand-crafted hydraulic boat lifts, seaplane lifts and PWC lifts. Its product line includes fabrication in both proprietary aluminum and galvanized steel. Known as the originators
 of the Over-Center™ gravity locking design that changed the boat lift industry, we continue to lead the market. Basta Boatlifts is a privately held company headquartered outside of Seattle, Washington. For more information, visit
 bastaboatlifts.com or contact us at 1-866-462-2782.



About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must
thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit
MRAA.com or contact us at 763-315-8043.