Marketing
Marketing plays a crucial role in your success, and we’ve gathered a variety of resources from the industry, along with our own, to help you run a more efficient and cost-effective marketing plan. In addition, Discover Boating and the Recreational Boating & Fishing Foundation offer a wealth of marketing materials to further support your efforts.
Marketing Resources from Boatmart
Hope should never be part of your marketing plan. Understanding what you need to do to elevate your marketing game at your dealership is essential. Generating leads that turn it to sales is the idea. But how you can improve your marketing approach to take it from mediocre to masterful?
MRAA Education Champion Boatmart has created three helpful one-pagers your in-house team can use to improve your marketing. Keona Frasier, Boatmart editor and author, provides you with seven SEO tips, ideas for social media posts and five ways artificial intelligence can boost your business.
Download these handy one-pagers today.
‘Pop-up’ Boat Show Checklist
Sales have slowed and are struggling to recover. Customers seem to be hiding from dealers. Banks appear scared of lending. Inventory is back to normal, or worse even higher. Almost everyone has a trade-in vessel where they owe a lot more than it is worth. As a dealer principal, sales manager, or other leader in your dealership with a positive mindset, it may be the right time to go on the offensive and try something new. Like a pop-up boat show!
Download this checklist to get yourself started!
Members Only:
Discover Boating Marketing Toolkit
Maximize your dealership’s marketing potential by taking advantage of the wealth of tools and resources offered by Discover Boating each year. Align your messaging with the national campaign and boost your boat sales by utilizing these valuable resources to connect with prospects and current customers alike.
Getting Started with Email Marketing
From MRAA Education Champion Boatline comes this 12-page guide on email marketing. This guide provides your dealership with everything you need to know to engage your customers digitally.
Take Me Fishing Resource Center
The Recreational Boating & Fishing Foundation provides an impressive number of tools and resources that you can use to engage more people in boating.
Event Management Wizardry
Dealership events present you with opportunities to engage your customers, strengthen relationships and build your brand. Events with authentic experiences help you connect and keep your customers boating. Successful marine retailers who can master event management, become community pillars and beacons of trust for their customers.
Members ONLY:
Not a Member? Learn more about MRAA Membership!
Boat Loan Calculator
Help show your potential customers how affordable boating can be by linking this boat loan calculator, provided by the Discover Boating campaign, on your website.
Better Manage Discover Boating Leads
Discover Boating leads are different than your typical lead.
These are people who have expressed an interest in participating in boating and perhaps buying a boat. They need to be nurtured a little differently. ARI Network Services has produced this 12-page overview on best practices for nurturing these leads. Featuring a complete prospect management process in addition to checklists, letter templates and more, this document will help you capitalize on the leads as the Welcome to the Water campaign continues to deliver results.
Discover Boating’s Boating Content Resources
Boating has seen a surge in popularity, and Discover Boating strives to help new boaters have the best possible experience on (and off) the water. Here are some of the most popular topics on DiscoverBoating.com — information, advice and resources to help boaters of all experience levels enjoy boating. You’re invited to share this content on your website, in newsletters and on your social media channels to engage new boaters with your brand and the fun of boating.
Discover Boating Next Generation of Boaters Infographic
Discover Boating, powered by NMMA and MRAA, shares important information about the next generation of boaters, which are different from today’s boaters, obtained from extensive industry research. It identifies growth audiences within the next generation of boaters and opportunities to connect.
How to Write a Marketing Plan for Your Business
Boating Industry magazine compiled a complete report on how to write a marine-specific marketing plan, complete with interviews with industry marketing experts and a step-by-step process for putting your plan in place.
Social Media Resources for Your Business
From setting up your profiles to managing paid ads, this document will provide you with the tools and the resources you need to better your social media practices.
Boating Safety Resources
Promoting Boating Safety is essential to the longevity of promoting the boating lifestyle. When we create more awareness for consumers, they rely on us as a source of information around safe and healthy boating.
Boating Industry’s Marketing Tactics White Paper
Maximize your marketing impact during a sluggish economy with proven and cost-effective tactics. Download Boating Industry and Boat Trader’s white paper for a marketing recipe for success, 7 key marketing plan questions, 24 exposure-boosting ideas, and strategies for highlighting your competitive advantages and selling more boats.
Boating Industry’s eProfitability White Paper
Although consumers use the internet to research big-ticket items like boats, they often still visit showrooms or boat shows to make purchases. The problem with declining sales may lie in your approach to online business. Boating Industry and Boat Trader provide valuable expert advice, tips, and best practices in their e-White Paper to help dealers improve their online approach.
Content Production Resources
These free and customizable resources can enhance your content marketing efforts and engage with customers. While some require further commitment, exploring all of them is worth it if you’re serious about finding success.
Make Your Customers Happy
Danny Decker, Marketing Simplified, shares with you a simple formula for making your customers happy. Learn how this formula “Happiness = Reality – Expectations” can help your business and see how your peers are putting this practice to real-world use.
