The Marine Retailers Association of the Americas (MRAA) has officially launched its 2026 Dealer-Manufacturer Scorecard Program to foster critical, data-driven conversations that improve customer experiences.
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• Content Creator Strategy —Go Beyond Traditional Sales to Engage Your Brand Fanatics Discover Boating’s recent collaboration with influencers like TODAY, National Geographic, and lifestyle creators is a powerful reminder:
• Sea Tow® Sea Care Six Month Program supports long-term retention and removes one barrier to purchase Article submission from Sea Tow, an MRAA Platinum Partner Boater acquisition and retention
• A Q&A with Rick’s Small Sailboats, Florida-Based Dealer and MRAA Bronze Member By Chad Tokowicz, MRAA Government Relations Manager Rick Upson started his dealership, Rick’s Small Sailboats, with a
• 2024 United States Coast Guard Recreational Boating Statistics Report Overview By Chad Tokowicz, MRAA Government Relations Manager On Tuesday, June 24, 2025, the United States Coast Guard released its
By Brenda Cline-Kereakes, Chief Operating Officer at Line\5, an MRAA Platinum Partner Your dealership’s digital marketing efforts are designed to capture attention, generate leads and drive traffic to your showroom.
By Valerie Ziebron, President of VRZ Consulting and Dealer Week 2025 Educator The more customers use their boat, the more likely they are to stay in boating. Those of us
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